Mustard
PrivateLast Round
Seed
Jan 18, 2022
Total Funding Raised
$5.45M
Momentum
Top 25%
of companies Caplight tracks
Company Overview
Mustard is an educational software company that develops an AI-powered sports coaching application to help athletes improve their technique.
Sector
AI, Data & Cloud Infrastructure
Verticals
Sports & Fitness, Computer Vision, Sports Analytics, Subscription Commerce
Business Model
B2C
Customer Profile
Subscription SaaS, Freemium
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Mustard Comparables
Compare Mustard with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Sportsbox AI | 87% | |
| ProPlayAI | 84% | |
| SportsTrace, Inc. | 83% | |
Mustard Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Seed | Jan 18, 2022 | ||||
| Seed | Sep 4, 2020 |
Key People
Founding team and executive leadership
Mustard Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Shasta Ventures | Seed |
| Shasta Ventures | Seed |
| Lake Nona Sports & Health Tech Fund | Seed |
| Intersect VC | Seed |
| Major League Soccer Players Association | Seed |
| OneTeam Partners | Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- May 16, 2026
Monthly visitors increased 62% MoM, reaching 9.2K.
- Mar 19, 2025
Agreement established with the Major League Baseball Players Association.
Mustard Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Mustard's valuation, stock price, and market status.