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The Folklore

The Folklore

Private
New York City, New YorkEnterprise Softwarehttps://thefolklore.com/

Last Round

Seed

Apr 17, 2024

Total Funding Raised

$8.02M

Momentum

Top 1%

of companies Caplight tracks

Company Overview

The Folklore is a wholesale technology company that provides a B2B platform and marketplace for emerging brands to manage wholesale operations, access capital, and connect with global retailers.

Sector

Enterprise Software

Verticals

Retail Technology, Fashion & Beauty, E-commerce, Vertical SaaS

Business Model

B2B

Customer Profile

Subscription SaaS, Marketplace Commission, Services & Consulting

AI Layer

Application

Keywords

B2B marketplacewholesale management platformfashion wholesaleretail technologyvertical SaaSB2B fashionwholesale softwareinventory managementemerging designer platformfashion techB2B e-commercewholesale marketplaceAI marketing toolsfashion supply chain

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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The Folklore Comparables

Compare The Folklore with similar companies based on industry and business-model similarity.

The Folklore comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Brandboom
81%
Creoate
80%
ModaFlo
76%

The Folklore Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
SeedApr 17, 2024
Pre SeedApr 7, 2022
Pre SeedApr 7, 2022
AcceleratorJan 25, 2021

Key People

Founding team and executive leadership

Amira Rasool

Founder & CEO

Founding Team

The Folklore Investors

Notable investors and investment history

The Folklore investors
InvestorRounds
TechstarsSeed, Accelerator
Untapped CapitalPre Seed
Black Tech Nation VenturesSeed
Fearless FundPre Seed
Fab Co-Creation Studio VenturesPre Seed
Slauson & Co.Seed, Pre Seed
BenchstrengthSeed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Aug 10, 2026

    Open roles increased to 104, 281% of headcount.

  • Jul 20, 2026

    Open roles increased to 83, 19.2x the trailing average.

The Folklore Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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The Folklore Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about The Folklore's valuation, stock price, and market status.

Firmographic Details

HeadquartersNew York City, New York
Employee Range36
Year Founded2018
Last FundingApr 17, 2024

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