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The Brandtech Group

The Brandtech Group

Private
New York City, New YorkMedia, Entertainment & Gaminghttps://thebrandtechgroup.com

Last Round

Series C

Mar 28, 2024

Est. Valuation

$4B

Total Funding Raised

$925M

Company Overview

The Brandtech Group is a marketing technology company that helps brands do their marketing better, faster, and cheaper by acquiring, operating, and investing in a portfolio of tech-enabled marketing and advertising companies.

Sector

Media, Entertainment & Gaming

Verticals

Marketing, Digital Advertising, E-commerce, Creator Economy, Influencer Marketing

Business Model

B2B

Customer Profile

Services & Consulting, Subscription SaaS, Data as a Service

AI Layer

Application

Keywords

marketing technologymartechgenerative AI marketingin-house agencyin-housingdigital marketing agencyadvertising holding companyAI marketing platformcreative AIadtechperformance marketingcreator economy servicesinfluencer marketinge-commerce SaaSmobile marketingcorporate venture capital

Historical Pricing

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Caplight Momentum Score

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The Brandtech Group Comparables

Compare The Brandtech Group with similar companies based on industry and business-model similarity.

The Brandtech Group comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Accenture
81%
S4 Capital plc
79%
Plus Company
78%

The Brandtech Group Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series CMar 28, 2024
Series BJan 12, 2021
Series BDec 10, 2019
Series AJun 11, 2015

Key People

Founding team and executive leadership

Johnny Rockets

Chief Executive Officer

Executive Team

Francisco Garcia

Co-President FD Oliver IIG Latam CFO The Brand Tech Group - Brazil

Executive Team

Dawn Dickie

Global CFO The Brandtech Media Group

Executive Team

Matthieu Bucaille

Global CFO, Partner

Executive Team

The Brandtech Group Investors

Notable investors and investment history

The Brandtech Group investors
InvestorRounds
FimalacSeries C
Mousse PartnersSeries C
Chrysalis InvestmentsSeries B
Baillie GiffordSeries A, Series B
Bansk GroupSeries C
NendoLabsSeries C

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jul 9, 2025

    Angela Tangas joins as Chief Strategy Officer and will lead the MarTech specialist team.

  • Jun 24, 2025

    Won a Silver Lion for an Apple TV+ campaign.

Recent news

Latest coverage and updates

  • launchesOct 15, 2026

    Brandtech Group launches Brandtech Data, a global data and AI practice that combines more than 500 specialists across 22 countries to help clients use data across creative, media, customer experience, and measurement on Oct 15th '26.

  • launchesOct 7, 2026

    Brandtech Group's Pencil platform introduces Scribble, an AI orchestration layer that interprets marketing briefs, distributes tasks such as resizing, versioning, and video remixing across specialized AI tools, and enforces brand rules throughout.

  • attends_eventSep 30, 2026

    Brandtech Group's partner and general counsel, Betty Louie, speaks at AdExchanger's Programmatic IO conference in New York on Sep 28th '26.

The Brandtech Group Filings

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The Brandtech Group filings preview — column headings only; records require access
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Frequently Asked Questions

Common questions about The Brandtech Group's valuation, stock price, and market status.

Is The Brandtech Group a public or private company?

The Brandtech Group is a private company.

What is the current stock price of The Brandtech Group?

The Brandtech Group is a private company, so its shares have no public market price. Caplight tracks The Brandtech Group's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is The Brandtech Group worth (valuation)?

The Brandtech Group's valuation is estimated at $4.0B based on funding round data.

Can I buy The Brandtech Group stock?

The Brandtech Group shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was The Brandtech Group's last funding round?

The Brandtech Group's most recent funding round was Series C on March 28, 2024.

Who are the main investors in The Brandtech Group?

Key investors in The Brandtech Group include Chrysalis Investments.

Will The Brandtech Group IPO soon?

No public IPO plans have been announced for The Brandtech Group.

How can I track The Brandtech Group secondary market activity?

Caplight tracks bids, offers, and trades in The Brandtech Group's shares on secondary markets.

Firmographic Details

HeadquartersNew York City, New York
Employee Range97
Year Founded2015
Last FundingMar 28, 2024

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