NEWCaplight raises a $16M Series A, led by BlackRock and Fin Capital →
Skip to main content
Caplight Logo









The Brandtech Group

The Brandtech Group

Private
New York City, New YorkMedia, Entertainment & Gaminghttps://thebrandtechgroup.com/

Last Round

Series C

Mar 28, 2024

Est. Valuation

$4B

Total Funding Raised

$925M

Company Overview

The Brandtech Group is a marketing technology company that helps brands do their marketing better, faster, and cheaper by acquiring, operating, and investing in a portfolio of tech-enabled marketing and advertising companies.

Sector

Media, Entertainment & Gaming

Verticals

Marketing, Digital Advertising, E-commerce, Creator Economy, Influencer Marketing

Business Model

B2B

Customer Profile

Services & Consulting, Subscription SaaS, Data as a Service

AI Layer

Application

Keywords

marketing technologymartechgenerative AI marketingin-house agencyin-housingdigital marketing agencyadvertising holding companyAI marketing platformcreative AIadtechperformance marketingcreator economy servicesinfluencer marketinge-commerce SaaSmobile marketingcorporate venture capital

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Unlock Pricing Charts

Sign up to view complete historical pricing and secondary transactions.

Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

View Momentum History

Track how buyer interest and sentiment changes over time.

The Brandtech Group Comparables

Compare The Brandtech Group with similar companies based on industry and business-model similarity.

The Brandtech Group comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Fairway Technologies
81%
S4 Capital plc
79%
Plus Company
78%

The Brandtech Group Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series CMar 28, 2024
Series BJan 12, 2021
Series BDec 10, 2019
Series AJun 11, 2015

Key People

Founding team and executive leadership

Johnny Rockets

Chief Executive Officer

Executive Team

Francisco Garcia

Co-President FD Oliver IIG Latam CFO The Brand Tech Group - Brazil

Executive Team

Dawn Dickie

Global CFO The Brandtech Media Group

Executive Team

Matthieu Bucaille

Global CFO, Partner

Executive Team

The Brandtech Group Investors

Notable investors and investment history

The Brandtech Group investors
InvestorRounds
FimalacSeries C
Mousse PartnersSeries C
Chrysalis InvestmentsSeries B
Baillie GiffordSeries A, Series B
Bansk GroupSeries C
NendoLabsSeries C

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jul 9, 2025

    Angela Tangas joins as Chief Strategy Officer and will lead the MarTech specialist team.

  • Jun 24, 2025

    Won a Silver Lion for an Apple TV+ campaign.

The Brandtech Group Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation

The Brandtech Group Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about The Brandtech Group's valuation, stock price, and market status.

Firmographic Details

HeadquartersNew York City, New York
Employee Range127
Year Founded2015
Last FundingMar 28, 2024

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

Requires verified institutional or accredited status.