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THE GO-TO

THE GO-TO

Private
LondonConsumer & Commercehttps://thegoto.com/

Last Round

Pre Seed

Jun 1, 2022

Total Funding Raised

$630,000

Momentum

Top 50%

of companies Caplight tracks

Company Overview

THE GO-TO is an e-commerce company that operates an online marketplace for curated, personalized, and bespoke gifts.

Sector

Consumer & Commerce

Verticals

E-commerce, Home & Lifestyle, Personalization

Business Model

B2C

Customer Profile

Marketplace Commission

AI Layer

Non-AI

Keywords

corporate giftinggifting marketplacepersonalized giftsgift conciergeswag managementbespoke giftingemployee appreciationclient giftingartisanal goodsluxury giftscorporate swaggift sourcingcurated marketplaceB2B gifting

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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THE GO-TO Comparables

Compare THE GO-TO with similar companies based on industry and business-model similarity.

THE GO-TO comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Notonthehighstreet
76%
Etsy
60%
Loop & Tie
53%

THE GO-TO Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Pre SeedJun 1, 2022

THE GO-TO Investors

Notable investors and investment history

THE GO-TO investors
InvestorRounds
AA SonsPre Seed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Feb 2, 2026

    Added Woofclubnaturals, a pet products company, as a customer.

  • Feb 2, 2026

    Added Romar Supply Inc, an industrial supply company, as a customer.

THE GO-TO Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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THE GO-TO Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about THE GO-TO's valuation, stock price, and market status.

Firmographic Details

HeadquartersLondon
Employee Range7
Year Founded2022
Last FundingJun 1, 2022

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