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THE GO-TO

THE GO-TO

Private
United KingdomConsumer & Commercehttps://thegoto.com

Last Round

Pre Seed

Jun 6, 2022

Total Funding Raised

$620,000

Momentum

Top 50%

of companies Caplight tracks

Company Overview

THE GO-TO is an e-commerce company that operates an online marketplace for curated, personalized, and bespoke gifts from designers and artisans.

Sector

Consumer & Commerce

Verticals

E-commerce, Home & Lifestyle, Personalization, D2C Brands

Business Model

B2C

Customer Profile

Marketplace Commission

AI Layer

Non-AI

Keywords

luxury giftingcorporate giftingpersonalized giftscurated marketplacebespoke giftsswag managementB2B giftinge-commerce marketplaceclient giftingemployee giftinggift conciergecustomized goodscorporate swagartisan marketplacegifting platform

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Track how buyer interest and sentiment changes over time.

THE GO-TO Comparables

Compare THE GO-TO with similar companies based on industry and business-model similarity.

THE GO-TO comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Hardtofind
75%
Glassette
75%
Notonthehighstreet
75%

THE GO-TO Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Pre SeedJun 6, 2022

THE GO-TO Investors

Notable investors and investment history

THE GO-TO investors
InvestorRounds
YadayPre Seed
AA SonsPre Seed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jun 21, 2026

    Added Psychos Surf Fishing as a customer.

  • May 5, 2026

    Added Master Chimney Sweep Ltd. as a customer.

THE GO-TO Filings

Explore SEC and related filing metadata, where available.

THE GO-TO filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about THE GO-TO's valuation, stock price, and market status.

Is THE GO-TO a public or private company?

THE GO-TO is a private company.

What is the current stock price of THE GO-TO?

THE GO-TO is a private company, so its shares have no public market price. Caplight tracks THE GO-TO's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is THE GO-TO worth (valuation)?

Valuation information for THE GO-TO is not publicly available.

Can I buy THE GO-TO stock?

THE GO-TO shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was THE GO-TO's last funding round?

THE GO-TO's most recent funding round was Pre Seed on June 6, 2022.

Who are the main investors in THE GO-TO?

Key investors in THE GO-TO include Yaday.

Will THE GO-TO IPO soon?

No public IPO plans have been announced for THE GO-TO.

How can I track THE GO-TO secondary market activity?

Caplight tracks bids, offers, and trades in THE GO-TO's shares on secondary markets.

Firmographic Details

HeadquartersUnited Kingdom
Employee Range3
Year Founded2021
Last FundingJun 6, 2022

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