The Looma Project
PrivateLast Round
Series B
Dec 16, 2025
Est. Valuation
$56.8M
Total Funding Raised
$12.64M
Momentum
Top 25%
of companies Caplight tracks
Company Overview
The Looma Project is a media and information services company that operates an in-store digital media platform connecting shoppers to the stories behind products through short films on tablets in grocery stores.
Sector
Consumer & Commerce
Verticals
Digital Advertising, Retail Technology, Content Creation
Business Model
B2B
Customer Profile
Usage-Based SaaS, Services & Consulting
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
The Looma Project Comparables
Compare The Looma Project with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Grocery TV | 91% | |
| Cooler Screens | 79% | |
| Mood Media | 78% | |
The Looma Project Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series B | Dec 16, 2025 | ||||
| VC Round | Sep 26, 2024 | ||||
| Series A | Jul 1, 2020 | ||||
| Seed | Jan 31, 2018 |
The Looma Project Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Owl Ventures | Series B |
| Triangle Tweener Fund | VC Round |
| YETI Capital | VC Round |
| Staley Capital | Series B |
| Praxis | Accelerator |
| Cofounders Capital | Seed |
| Silicon Valley Bank | Series B |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jul 26, 2026
Monthly visitors increased 153% MoM, reaching 8.2K.
- Dec 16, 2025
Launched retail media network into 600 Kroger stores.
The Looma Project Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about The Looma Project's valuation, stock price, and market status.