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The Looma Project

The Looma Project

Private
Durham, North CarolinaConsumer & Commercehttps://theloomaproject.com/

Last Round

Series B

Dec 16, 2025

Est. Valuation

$56.8M

Total Funding Raised

$12.64M

Momentum

Top 10%

of companies Caplight tracks

Company Overview

The Looma Project is a media and information services company that operates an in-store digital media platform connecting shoppers to the stories behind products through short films on tablets in grocery stores.

Sector

Consumer & Commerce

Verticals

Retail Technology, Digital Advertising, Content Creation, Point-of-Sale

Business Model

B2B

Customer Profile

Usage-Based SaaS, Services & Consulting

AI Layer

Non-AI

Keywords

retail mediain-store advertisingdigital signageretail media networkpoint of sale advertisingCPG marketingretail techshopper marketingin-store mediavideo content productionretail media platformshelf edge displayretail media adsdigital out of homeDOOH

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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The Looma Project Comparables

Compare The Looma Project with similar companies based on industry and business-model similarity.

The Looma Project comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Grocery TV
91%
Cooler Screens
79%
Mood Media
78%

The Looma Project Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series BDec 16, 2025
VC RoundSep 26, 2024
Series AJul 1, 2020
SeedJan 31, 2018

Key People

Founding team and executive leadership

Cole Johnson

Founder CEO

Founding Team

The Looma Project Investors

Notable investors and investment history

The Looma Project investors
InvestorRounds
Owl VenturesSeries B
Triangle Tweener FundVC Round
YETI CapitalVC Round
Staley CapitalSeries B
PraxisAccelerator
Cofounders CapitalSeed
Silicon Valley BankSeries B

Market signals

Structured signals derived from secondary market and firmographic data.

  • Sep 24, 2026

    Grew 19% QoQ, from 58 to 69 employees.

  • Sep 13, 2026

    Monthly visitors grew 84% MoM, reaching 17.8K.

Recent news

Latest coverage and updates

  • receives_financingSep 10, 2026

    The Looma Project secures a $3M credit facility on Sep 10th '26

The Looma Project Filings

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The Looma Project filings preview — column headings only; records require access
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Frequently Asked Questions

Common questions about The Looma Project's valuation, stock price, and market status.

Is The Looma Project a public or private company?

The Looma Project is a private company.

What is the current stock price of The Looma Project?

The Looma Project is a private company, so its shares have no public market price. Caplight tracks The Looma Project's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is The Looma Project worth (valuation)?

The Looma Project's valuation is estimated at $56.8M based on funding round data.

Can I buy The Looma Project stock?

The Looma Project shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was The Looma Project's last funding round?

The Looma Project's most recent funding round was Series B on December 16, 2025.

Who are the main investors in The Looma Project?

Key investors in The Looma Project include Staley Capital, Cofounders Capital.

Will The Looma Project IPO soon?

No public IPO plans have been announced for The Looma Project.

How can I track The Looma Project secondary market activity?

Caplight tracks bids, offers, and trades in The Looma Project's shares on secondary markets.

Firmographic Details

HeadquartersDurham, North Carolina
Employee Range62
Year Founded2015
Last FundingDec 16, 2025

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