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The Looma Project

The Looma Project

Private
Durham, North CarolinaConsumer & Commercehttps://theloomaproject.com/

Last Round

Series B

Dec 16, 2025

Est. Valuation

$56.8M

Total Funding Raised

$12.64M

Momentum

Top 50%

of companies Caplight tracks

Company Overview

The Looma Project is a media and information services company that operates an in-store digital media platform connecting shoppers to the stories behind products through short films on tablets in grocery stores.

Sector

Consumer & Commerce

Verticals

Digital Advertising, Retail Technology, Content Creation

Business Model

B2B

Customer Profile

Services & Consulting, Usage-Based SaaS

AI Layer

Non-AI

Keywords

retail mediain-store advertisingdigital signageretail media networkpoint of sale advertisingCPG marketingretail techshopper marketingin-store mediavideo content productionretail media platformshelf edge displayretail media adsdigital out of homeDOOH

Historical Pricing

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Caplight Momentum Score

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The Looma Project Comps

Public and private peers based on sector, stage, and business model.

The Looma Project comps — public and private peers by sector, stage, and business model
CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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The Looma Project Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series BDec 16, 2025
VC RoundSep 26, 2024
Series AJul 1, 2020
SeedJan 31, 2018

Key People

Founding team and executive leadership

Cole Johnson

Founder CEO

Founding Team

The Looma Project Investors

Notable investors and investment history

The Looma Project investors
InvestorRounds
Owl VenturesSeries B
Triangle Tweener FundVC Round
YETI CapitalVC Round
Staley CapitalSeries B
PraxisAccelerator
Cofounders CapitalSeed
Silicon Valley BankSeries B

Market signals

Structured signals derived from secondary market and firmographic data.

  • Dec 16, 2025

    Launched retail media network into 600 Kroger stores.

  • Dec 16, 2025

    $13M round completed.

The Looma Project Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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The Looma Project Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about The Looma Project's valuation, stock price, and market status.

Firmographic Details

HeadquartersDurham, North Carolina
Employee Range58
Year Founded2015
Last FundingDec 16, 2025

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