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The Pattern

The Pattern

Private
New York City, New YorkConsumer & Commercehttps://www.thepattern.com/

Last Round

Angel

Jul 1, 2019

Company Overview

The Pattern is a social software company that provides an astrology-based personality and relationship analysis mobile application.

Sector

Consumer & Commerce

Verticals

Subscription Commerce, NLP & Conversational AI, Personalization, Social Media

Business Model

B2C

Customer Profile

Freemium, Subscription SaaS

AI Layer

Application

Keywords

astrology apppersonality insightsrelationship compatibilitybirth chartself-discoveryhoroscopeAI chatdating apppersonal developmentastrology guidancesubscription SaaSfreemium app

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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The Pattern Comparables

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The Pattern comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Midjourney
93%
CHANI
88%
Stars Align
86%

The Pattern Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
AngelJul 1, 2019

Key People

Founding team and executive leadership

Allison K

Chief Financial Officer

Executive Team

The Pattern Investors

Notable investors and investment history

The Pattern investors
InvestorRounds
Sweet CapitalSeed, Angel

Market signals

Structured signals derived from secondary market and firmographic data.

  • Feb 26, 2025

    Grew 31% quarter-over-quarter, from 13 to 17 employees.

  • Dec 13, 2024

    Grew 56% QoQ, from 9 to 14 employees.

The Pattern Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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The Pattern Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about The Pattern's valuation, stock price, and market status.

Firmographic Details

HeadquartersNew York City, New York
Employee Range19
Year Founded2016
Last FundingJul 1, 2019

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