Skip to main content
Caplight Logo









The Pistol

The Pistol

Private
Melbourne, VictoriaMedia, Entertainment & Gaminghttps://thepistol.com.au

Last Round

M&A

Apr 30, 2019

Momentum

Top 5%

of companies Caplight tracks

Company Overview

The Pistol is a full-service digital agency that provides integrated strategy, technology, creative, and media buying services.

Sector

Media, Entertainment & Gaming

Verticals

Digital Advertising, Marketing, Social Media, Retail Technology, E-commerce

Business Model

B2B

Customer Profile

Services & Consulting

AI Layer

Application

Keywords

digital marketing agencyfull-service agencymedia buyingperformance marketingpaid socialsocial media marketingSEMsearch engine marketingcreative servicesSEOsearch engine optimizationmarketing analyticsdigital strategyretail mediae-commerce marketingtech incubator

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Unlock Pricing Charts

Sign up to view complete historical pricing and secondary transactions.

Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

View Momentum History

Track how buyer interest and sentiment changes over time.

The Pistol Comparables

Compare The Pistol with similar companies based on industry and business-model similarity.

The Pistol comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Webprofits
87%
Brainlabs
81%
Emote Digital
80%

The Pistol Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
M&AApr 30, 2019

Key People

Founding team and executive leadership

Chloe Lane

Chief Executive Officer

Executive Team

The Pistol Investors

Notable investors and investment history

The Pistol investors
InvestorRounds
Next SparcM&A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Aug 22, 2026

    Monthly visitors increased 912% MoM, reaching 13.2K.

The Pistol Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation

The Pistol Filings

SEC and related filings with document metadata.

Firmographic Details

HeadquartersMelbourne, Victoria
Employee Range35
Year Founded2011
Last FundingApr 30, 2019

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

Requires verified institutional or accredited status.

See something wrong or outdated?