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Total Expert

Total Expert

Private
Minneapolis, MinnesotaEnterprise Softwarehttps://www.totalexpert.com/

Last Round

Debt

Sep 29, 2025

Total Funding Raised

$116M

Momentum

Top 5%

of companies Caplight tracks

Company Overview

Total Expert is a financial services software company that provides an enterprise-grade marketing automation and customer intelligence platform to help financial institutions drive sales growth and customer loyalty.

Sector

Enterprise Software

Verticals

CRM, Marketing, Lending & Credit, Workflow Automation, Compliance & Risk

Business Model

B2B

Customer Profile

Subscription SaaS, Freemium

AI Layer

Application

Keywords

mortgage CRMmortgage marketing automationloan officer softwarelead managementmortgage techloan origination system integrationLOS integrationAI sales assistantagentic workflow automationmortgage lead conversionvoice AIcustomer intelligencelender engagement platformmortgage compliance softwarefintech CRM

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Total Expert Comparables

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Total Expert comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Insellerate
90%
Mobility Market Intelligence
86%
Lendware
84%

Total Expert Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
DebtSep 29, 2025
Series COct 24, 2019
Series BOct 11, 2018
Series AApr 26, 2016

Key People

Founding team and executive leadership

Joe Welu

CEO And Founder

Founding Team

Total Expert Investors

Notable investors and investment history

Total Expert investors
InvestorRounds
Arthur VenturesSeries A, Series B
GeorgianSeries C
Rally VenturesSeries A, Series C, Series B
TriplePoint Venture Growth BDCDebt
Emergence CapitalSeries C, Series B

Market signals

Structured signals derived from secondary market and firmographic data.

  • Aug 21, 2026

    Monthly visitors increased 120% MoM, reaching 15K.

  • Jun 29, 2026

    Platform enabled over $7 trillion in funded loan volume since 2016.

Total Expert Filings

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Total Expert filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Total Expert's valuation, stock price, and market status.

Is Total Expert a public or private company?

Total Expert is a private company.

What is the current stock price of Total Expert?

Total Expert is a private company with no public stock price. No recent secondary market data is available.

How much is Total Expert worth (valuation)?

Valuation information for Total Expert is not publicly available.

Can I buy Total Expert stock?

Total Expert shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Total Expert's last funding round?

Total Expert's most recent funding round was Series C on October 24, 2019.

Who are the main investors in Total Expert?

Key investors in Total Expert include Georgian, Emergence Capital.

Will Total Expert IPO soon?

No public IPO plans have been announced for Total Expert.

How can I track Total Expert secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Total Expert's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersMinneapolis, Minnesota
Employee Range254
Year Founded2012
Last FundingSep 29, 2025

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