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Total Expert

Total Expert

Private
Minneapolis, MinnesotaEnterprise Softwarehttps://www.totalexpert.com/

Last Round

Debt

Sep 29, 2025

Total Funding Raised

$116M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Total Expert is a financial services software company that provides an enterprise-grade marketing automation and customer intelligence platform to help financial institutions drive sales growth and customer loyalty.

Sector

Enterprise Software

Verticals

CRM, Marketing, Lending & Credit, Workflow Automation, Compliance & Risk

Business Model

B2B

Customer Profile

Subscription SaaS, Freemium

AI Layer

Application

Keywords

mortgage CRMmortgage marketing automationloan officer softwarelead managementmortgage techloan origination system integrationLOS integrationAI sales assistantagentic workflow automationmortgage lead conversionvoice AIcustomer intelligencelender engagement platformmortgage compliance softwarefintech CRM

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Total Expert Comparables

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Total Expert comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Insellerate
90%
Mobility Market Intelligence
86%
Lendware
84%

Total Expert Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
DebtSep 29, 2025
Series COct 24, 2019
Series BOct 11, 2018
Series AApr 26, 2016

Key People

Founding team and executive leadership

Joe Welu

CEO And Founder

Founding Team

Total Expert Investors

Notable investors and investment history

Total Expert investors
InvestorRounds
Arthur VenturesSeries A, Series B
GeorgianSeries C
Rally VenturesSeries A, Series C, Series B
TriplePoint Venture Growth BDCDebt
Emergence CapitalSeries C, Series B

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 27, 2026

    Launched Customer IQ, an AI product for mortgage lending.

  • Mar 9, 2026

    Partnered with G2 and Scotsman Guide.

Total Expert Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Total Expert Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Total Expert's valuation, stock price, and market status.

Firmographic Details

HeadquartersMinneapolis, Minnesota
Employee Range247
Year Founded2012
Last FundingSep 29, 2025

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