Trace
PrivateLast Round
Series C
Apr 12, 2022
Est. Valuation
$190M
Total Funding Raised
$68.32M
Momentum
Top 25%
of companies Caplight tracks
Company Overview
Trace is a sports technology company that develops an AI-powered platform for automatic game filming, player tracking, and performance analysis for soccer and other sports.
Sector
Media, Entertainment & Gaming
Verticals
Sports & Fitness, Computer Vision, Sports Analytics, Subscription Commerce, Content Creation
Business Model
B2B2C
Customer Profile
Hardware + Subscription, Subscription SaaS
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Trace Comps
Public and private peers based on sector, stage, and business model.
| Company | Status | Est. Valuation | Rev Multiple |
|---|---|---|---|
| OpenAI | Private | $86.0B | ~40x |
| Cohere | Private | $5.0B | -- |
| Competitor 1 | Public | $XX.XB | XXx |
| Competitor 2 | Public | $XX.XB | XXx |
Trace Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series C | Apr 12, 2022 | ||||
| Series B | Dec 23, 2019 | ||||
| Series A | Oct 19, 2017 | ||||
| Crowdfunding | Feb 26, 2014 | ||||
| Crowdfunding | Aug 29, 2013 |
Trace Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Pelion Venture Partners | Series C |
| AngelList | Crowdfunding |
| Crosscut Ventures | Crowdfunding |
| Intel Education Accelerator | Series A |
| Allegro Venture Partners | Crowdfunding |
| Lakestar | Series C |
| Intel Capital | Series A |
Market signals
Structured signals derived from secondary market and firmographic data.
- Mar 19, 2026
Partnered with New Jersey Youth Soccer to support the youth soccer community.
- Feb 18, 2026
Over 15,000 AI-powered cameras are deployed worldwide.
Trace Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Trace's valuation, stock price, and market status.