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Tracer

Tracer

Private
New York City, New YorkAI, Data & Cloud Infrastructurehttps://tracer.tech/

Last Round

Series A

Aug 10, 2023

Total Funding Raised

$28M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Tracer is a data intelligence company that provides a collaborative analytics platform to help enterprises ingest, organize, and visualize complex data sets for improved business decision-making.

Sector

AI, Data & Cloud Infrastructure

Verticals

Data Integration, Business Intelligence, Data Visualization, Marketing, Low-Code/No-Code

Business Model

B2B

Customer Profile

Subscription SaaS

AI Layer

Application

Keywords

data aggregationdata normalizationno-code platformbusiness intelligencedata integrationmarketing analyticsdata pipelineomni-channel analyticsmedia mix modelingdata visualizationcustomer lifetime valuedata stackdata silodata connectordata warehousemodern data stackmarketing opsdata prep

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Tracer Comparables

Compare Tracer with similar companies based on industry and business-model similarity.

Tracer comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Improvado
84%
Clarisights
83%
TapClicks
82%

Tracer Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series AAug 10, 2023
SeedJun 7, 2021

Key People

Founding team and executive leadership

Jeffrey Nicholson

Chief Executive Officer

Executive Team

Leighton Welch

Chief Technology Officer

Executive Team

Tracer Investors

Notable investors and investment history

Tracer investors
InvestorRounds
S4S VenturesSeries A
Progress VenturesSeries A
Arbour Way InvestorsSeries A
VCP VenturesSeed, Series A
Thirty Five VenturesSeed, Series A
NewRoad Capital PartnersSeries A
RSE VenturesSeed, Series A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 9, 2026

    Partnered with Code3 for unified business performance insights.

Tracer Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Tracer Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Tracer's valuation, stock price, and market status.

Firmographic Details

HeadquartersNew York City, New York
Employee Range42
Year Founded2018
Last FundingAug 10, 2023

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