Tracer
PrivateLast Round
Series A
Aug 10, 2023
Total Funding Raised
$28M
Company Overview
Tracer is a brand protection software company that provides an AI-powered platform to monitor and mitigate brand misuse, counterfeiting, and fraud across digital channels.
Sector
Cybersecurity
Verticals
Threat Intelligence, Compliance & Risk, Legal Tech, Marketing
Business Model
B2B
Customer Profile
Usage-Based SaaS, Subscription SaaS, Services & Consulting
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Tracer Comparables
Compare Tracer with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| MarqVision | 86% | |
| Red Points | 85% | |
| BrandShield | 83% | |
Tracer Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series A | Aug 10, 2023 | ||||
| Seed | Jun 7, 2021 |
Tracer Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| S4S Ventures | Series A |
| Progress Ventures | Series A |
| Arbour Way Investors | Series A |
| VCP Ventures | Series A |
| Thirty Five Ventures | Seed, Series A |
| NewRoad Capital Partners | Series A |
| RSE Ventures | Series A |
Market signals
Structured signals derived from secondary market and firmographic data.
- May 4, 2025
Monthly visitors grew 41% MoM, reaching 9.7K.
Tracer Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Tracer's valuation, stock price, and market status.