Tracer

Private

Boise, IdahoCybersecurityhttps://www.tracer.ai/

Last Round

Series A

Aug 10, 2023

Total Funding Raised

$28M

Company Overview

Tracer is a brand protection software company that provides an AI-powered platform to monitor and mitigate brand misuse, counterfeiting, and fraud across digital channels.

Sector

Cybersecurity

Verticals

Threat Intelligence, Compliance & Risk, Legal Tech, Marketing

Business Model

B2B

Customer Profile

Usage-Based SaaS, Subscription SaaS, Services & Consulting

AI Layer

Application

Keywords

brand protectiononline brand protectionAI brand protectiondigital risk protectionanti-counterfeitingcounterfeit detectiontrademark infringementphishing detectionimpersonation detectionbrand enforcementtakedown servicesagentic AIhuman-in-the-loop AIHITLcorporate domain managementconsumption-based pricing

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Unlock Pricing Charts

Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

View Momentum History

Track how buyer interest and sentiment changes over time.

Tracer Comps

Public and private peers based on sector, stage, and business model.

Tracer comps — public and private peers by sector, stage, and business model
Company	Status	Est. Valuation	Rev Multiple
OpenAI	Private	$86.0B	~40x
Cohere	Private	$5.0B	--
Competitor 1	Public	$XX.XB	XXx
Competitor 2	Public	$XX.XB	XXx

View Full Comps Set

Access detailed peer comparisons, multiples, and valuation benchmarks.

Tracer Funding Rounds

Historical fundraising activity

Data table
Round	Date	Amount Raised	Valuation	Investors	Sources
Series A	Aug 10, 2023
Seed	Jun 7, 2021

View all Funding Rounds

Tracer Investors

Notable investors and investment history

Tracer investors
Investor	Rounds
S4S Ventures	Series A
Progress Ventures	Series A
Arbour Way Investors	Series A
VCP Ventures	Series A
Thirty Five Ventures	Seed, Series A
NewRoad Capital Partners	Series A
RSE Ventures	Series A

View all Investors

Tracer Filings

SEC and related filings with document metadata.

Data table
Typed	Date	Amount Offered	Amount Sold	Filling	Pages	Download
Mock Valuation	Sign Up to view	Mock Valuation	Sign Up to view	Mock Valuation	Sign Up to view	Mock Valuation
Mock Valuation	Sign Up to view	Mock Valuation	Sign Up to view	Mock Valuation	Sign Up to view	Mock Valuation
Mock Valuation	Sign Up to view	Mock Valuation	Sign Up to view	Mock Valuation	Sign Up to view	Mock Valuation
Mock Valuation	Sign Up to view	Mock Valuation	Sign Up to view	Mock Valuation	Sign Up to view	Mock Valuation

Tracer Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Tracer's valuation, stock price, and market status.

Firmographic Details

HeadquartersBoise, Idaho

Employee Range156

Year Founded2012

Last FundingAug 10, 2023

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

Requires verified institutional or accredited status.