Traction
PrivateLast Round
Series A
May 22, 2024
Total Funding Raised
$19M
Momentum Score
25 /100
Company Overview
Traction (Business/Productivity Software) is an agricultural technology company that offers cloud-based farm management software to help farmers integrate accounting data with field operations, automate transactions, monitor profitability, and generate tailored financial reports for informed decision-making.
Sector
Enterprise Software
Verticals
Vertical SaaS, Accounting & Expense, Enterprise Resource Planning
Business Model
B2B
Customer Profile
Subscription SaaS
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Traction Comps
Public and private peers based on sector, stage, and business model.
Traction Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series A | May 22, 2024 | ||||
| Seed | Aug 2, 2023 | ||||
| Seed | Sep 20, 2022 |
Key People
Founding team and executive leadership
Traction Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Elevate Ventures | Seed |
| Ventures Platform | Seed |
| Cooperative Ventures | Series A |
| P1 Ventures | Seed |
| Multiply Partners | Seed |
| Hageman Group | Seed |
| Allos Ventures | Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Nov 12, 2025
Acquired PcMars, an accounting system used by over 7,000 farms.
- Oct 21, 2025
Hannah Parsons appointed as the new COO.
Traction Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Traction's valuation, stock price, and market status.
