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Traction Ag

Traction Ag

Private
Auburn, IndianaEnterprise Softwarehttps://tractionag.com/

Last Round

Debt

Mar 13, 2026

Total Funding Raised

$19M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Traction Ag is an agricultural technology company that provides a cloud-based farm management and accounting software platform designed to integrate financial records with field operations for improved profitability analysis.

Sector

Enterprise Software

Verticals

Accounting & Expense, Vertical SaaS, Enterprise Resource Planning

Business Model

B2B

Customer Profile

Subscription SaaS

AI Layer

Non-AI

Keywords

farm accounting softwarefarm management softwareagtechagribusiness softwarefarm bookkeepingvertical SaaSfarm financial managementagricultural accountingfarm ERPcloud-based accountingfarm payrollag retail integrationfield-level profitabilityfarm data management

Historical Pricing

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Caplight Momentum Score

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Traction Ag Comps

Public and private peers based on sector, stage, and business model.

Traction Ag comps — public and private peers by sector, stage, and business model
CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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Traction Ag Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
DebtMar 13, 2026
Series AMay 21, 2024
SeedAug 2, 2023
SeedSep 20, 2022

Key People

Founding team and executive leadership

Dustin Sapp

Chief Executive Officer

Executive Team

Dani Stiles

Chief Financial Officer

Executive Team

Hannah Mitchell-Parsons

Chief Operating Officer Integrator

Executive Team

Traction Ag Investors

Notable investors and investment history

Market signals

Structured signals derived from secondary market and firmographic data.

  • May 17, 2026

    Monthly visitors increased 42% MoM.

  • Nov 12, 2025

    Acquired PcMars, an accounting system used by over 7,000 farms.

Traction Ag Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Traction Ag Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Traction Ag's valuation, stock price, and market status.

Firmographic Details

HeadquartersAuburn, Indiana
Employee Range45
Year Founded2020
Last FundingMar 13, 2026

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