Trax
PrivateLast Round
Debt
Nov 8, 2023
Est. Valuation
$2B
Total Funding Raised
$1.06B
Company Overview
Trax is a technology company that offers an image recognition platform to provide precise performance analysis for consumer goods companies.
Sector
AI, Data & Cloud Infrastructure
Verticals
Retail Technology, Computer Vision, Business Intelligence, Sensors
Business Model
B2B
Customer Profile
Subscription SaaS, Data as a Service, Hardware + Subscription, Services & Consulting, Usage-Based SaaS
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Trax Comps
Public and private peers based on sector, stage, and business model.
Trax Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Debt | Nov 8, 2023 | ||||
| Series E | Apr 7, 2021 | ||||
| Series D | Jul 23, 2019 | ||||
| Series D | Jul 2, 2018 | ||||
| Growth Equity | Jun 28, 2017 | ||||
Series C Extension | Feb 6, 2017 |
Key People
Founding team and executive leadership
Trax Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| SoftBank Investment Advisers | Series E |
| Boyu Capital | Series E, Series D |
| OMERS | Series E |
| Deutsche Bank Private Credit & Infrastructure | Debt |
| HOPU Fund | Series D |
| SoftBank Group | Series E |
| GIC Private Limited | Series D |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jul 9, 2025
Launched AR-powered On-Device IR for real-time shelf insights.
- Jun 18, 2025
Received Newsweek AI Impact Award for Best Outcomes in Brand & Retail.
Trax Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Trax's valuation, stock price, and market status.
