Trax
PrivateLast Round
Debt
Nov 8, 2023
Est. Valuation
$2B
Total Funding Raised
$1.06B
Company Overview
Trax is a technology company that offers an image recognition platform to provide precise performance analysis for consumer goods companies.
Sector
Enterprise Software
Verticals
Retail Technology, Computer Vision, Business Intelligence, Sensors
Business Model
B2B
Customer Profile
Subscription SaaS, Data as a Service, Hardware + Subscription, Services & Consulting, Usage-Based SaaS
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Trax Comparables
Compare Trax with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Vision Group Retail | 89% | |
| FORM | 84% | |
| Vispera | 83% |
Trax Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Debt | Nov 8, 2023 | ||||
| Series E | Apr 7, 2021 | ||||
| Series D | Jul 23, 2019 | ||||
| Series D | Jul 2, 2018 | ||||
| Growth Equity | Jun 28, 2017 | ||||
Series C Extension | Feb 6, 2017 |
Key People
Founding team and executive leadership
Trax Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| SoftBank Investment Advisers | Series E |
| Boyu Capital | Series E, Series D |
| OMERS | Series E |
| Deutsche Bank Private Credit & Infrastructure | Debt |
| HOPU Fund | Series D |
| SoftBank Group | Series E |
| GIC Private Limited | Series D |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jul 9, 2025
Launched AR-powered On-Device IR for real-time shelf insights.
- Jun 18, 2025
Received Newsweek AI Impact Award for Best Outcomes in Brand & Retail.
Trax Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
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