NEWCaplight raises a $16M Series A, led by BlackRock and Fin Capital →
Skip to main content
Caplight Logo









TRAY

TRAY

Private
Coral Gables, FloridaEnterprise Softwarehttps://tray.com/

Company Overview

TRAY is a business/productivity software company that provides an enterprise point-of-sale and restaurant management platform for multi-unit operators.

Sector

Enterprise Software

Verticals

Point-of-Sale, Vertical SaaS, Retail Technology, Business Intelligence, Food Delivery

Business Model

B2B

Customer Profile

Subscription SaaS, Services & Consulting, Hardware Sales, Payment Processing Fee

AI Layer

Application

Keywords

enterprise POSrestaurant management platformcloud POShardware agnosticrestaurant operating systemprocessor agnosticrestaurant techQSR technologykitchen display systemKDSself-service kiosktableside orderingonline orderingfamily entertainment center POSback of house managementrestaurant APIAI analytics

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Unlock Pricing Charts

Sign up to view complete historical pricing and secondary transactions.

Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

View Momentum History

Track how buyer interest and sentiment changes over time.

TRAY Comparables

Compare TRAY with similar companies based on industry and business-model similarity.

TRAY comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Restroworks
84%
HungerRush
77%
NCR Voyix Corporation
76%

TRAY Funding Rounds

Historical fundraising activity

View Full Funding History

Access detailed round history, amounts raised, valuations, and investors.

Key People

Founding team and executive leadership

Peter Kellis

Founder & CEO

Founding Team

Veera Maddipati

Chief Technology Officer

Executive Team

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jun 18, 2018

    $14.3M round led by GGV Capital.

  • Nov 17, 2016

    $5M round led by Mosaic Ventures

TRAY Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation

TRAY Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about TRAY's valuation, stock price, and market status.

Firmographic Details

HeadquartersCoral Gables, Florida
Year Founded2013
Last Funding

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

Requires verified institutional or accredited status.