True Fit
PrivateLast Round
VC Round
Dec 6, 2021
Est. Valuation
$275M
Total Funding Raised
$102M
Company Overview
True Fit is a technology company that offers a footwear and apparel personalization platform that leverages AI to enhance the shopping experience by providing brands and retailers with tailored insights and recommendations based on individual customer preferences.
Sector
AI, Data & Cloud Infrastructure
Verticals
Retail Technology, Personalization, Vertical SaaS, Customer Experience
Business Model
B2B2C
Customer Profile
Subscription SaaS, Usage-Based SaaS, Data as a Service
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
True Fit Comps
Public and private peers based on sector, stage, and business model.
True Fit Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| VC Round | Dec 6, 2021 | ||||
| Series C | Jan 15, 2018 | ||||
| Series B | Jul 13, 2016 | ||||
| Series A | Jan 13, 2015 | ||||
| Series A | Jul 14, 2011 | ||||
Seed | Apr 1, 2011 |
Key People
Founding team and executive leadership
True Fit Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Georgian | VC Round, Series C |
| Cross Creek Advisors | Series C |
| Guggenheim Investments | Series A |
| Intel Capital | Series B, VC Round, Series C |
| Promus Ventures | Series A |
| Signal Peak Ventures | VC Round, Series C, Series B, Series A |
| Breakaway Ventures | Series A, Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Mar 8, 2026
Added Silver Jeans Co, an apparel company, as a customer.
- Mar 8, 2026
Added Walmart as a customer in the retail sector.
True Fit Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about True Fit's valuation, stock price, and market status.
