True Fit
PrivateLast Round
VC Round
Dec 6, 2021
Est. Valuation
$275M
Total Funding Raised
$102M
Momentum
Top 25%
of companies Caplight tracks
Company Overview
True Fit is a retail technology company that offers a footwear and apparel personalization platform that leverages AI to enhance the shopping experience by providing brands and retailers with tailored insights and recommendations based on individual customer preferences.
Sector
Consumer & Commerce
Verticals
E-commerce, Retail Technology, Personalization, Customer Experience, Fashion & Beauty
Business Model
B2B2C
Customer Profile
Subscription SaaS, Usage-Based SaaS, Data as a Service
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
True Fit Comparables
Compare True Fit with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Fit Analytics | 88% | |
| Virtusize | 85% | |
| Secret Sauce Partners | 81% | |
True Fit Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| VC Round | Dec 6, 2021 | ||||
| Series C | Jan 15, 2018 | ||||
| Series B | Jul 13, 2016 | ||||
| Series A | Jan 13, 2015 | ||||
| Series A | Jul 14, 2011 | ||||
Seed | Apr 1, 2011 |
Key People
Founding team and executive leadership
True Fit Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Georgian | VC Round, Series C |
| Cross Creek Advisors | Series C |
| Guggenheim Investments | Series A |
| Intel Capital | Series B, VC Round, Series C |
| Promus Ventures | Series A |
| Signal Peak Ventures | VC Round, Series C, Series B, Series A |
| Breakaway Ventures | Series A, Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Mar 8, 2026
Added Silver Jeans Co, an apparel company, as a customer.
- Mar 8, 2026
Added Walmart as a customer in the retail sector.
True Fit Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about True Fit's valuation, stock price, and market status.