True Footage

True Footage

Private
New York City, New YorkReal Estate & PropTechhttps://www.truefootage.tech

Last Round

Series C

Apr 7, 2026

Total Funding Raised

$115.39M

Company Overview

True Footage is a real estate technology company that offers a data authentication platform to streamline residential transactions through video, computer vision, and machine learning for services like square footage certification, floor plans, and property data capture, helping lenders save time and standardize data.

Sector

Real Estate & PropTech

Verticals

Property Valuation, Real Estate Finance, Vertical SaaS

Business Model

B2B

Customer Profile

Services & Consulting, Subscription SaaS

AI Layer

Application

Keywords

appraisal servicesreal estate valuationproperty valuationvaluation technologyhome valuationlender servicesappraisal softwarePropTechdata-driven valuationappraiser techdesktop appraisalsappraiser networkappraisal management companyAMCautomated valuation modelAI property valuationconsumer valuationssubscription SaaS

Historical Pricing

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Caplight Momentum Score

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True Footage Comps

Public and private peers based on sector, stage, and business model.

CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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True Footage Funding Rounds

Historical fundraising activity

RoundDateAmount RaisedValuationInvestorsSources
Series CApr 7, 2026
Series A ExtensionMar 23, 2023
Series A ExtensionJul 29, 2022
DebtDec 3, 2021
Series ADec 3, 2021

Key People

Founding team and executive leadership

John Liss

Chief Executive Officer

Executive Team

True Footage Investors

Notable investors and investment history

InvestorRounds
Pags GroupSeries C
Story VenturesSeries C, Series A
Supernode VenturesSeries A
Cashmere FundSeries A, Series A Extension
Socium VenturesSeries C
Mockingbird Capital PartnersSeries C
RSE VenturesSeries A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 7, 2026

    $40M round raised

  • Oct 1, 2025

    Now operates Kelley Blue Book Homes, a home valuation brand.

True Footage Filings

SEC and related filings with document metadata.

TypedDateAmount OfferedAmount SoldFillingPagesDownload
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True Footage Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about True Footage's valuation, stock price, and market status.

Firmographic Details

HeadquartersNew York City, New York
Employee Range154
Year Founded2019
Last FundingApr 7, 2026

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Disclaimer All investments involve risk, including the risk of loss of principal. You should carefully consider your investment objectives, risks, transaction costs and other expenses before deciding to invest in options, swaps or other investments.This does not constitute an offer by Caplight Technologies, Inc. to sell, or a solicitation of an offer to buy, any securities and may not be used or relied upon in connection with any offer or sale of securities. An offer or solicitation can be made only through the delivery of final offering document(s) and purchase agreement(s), and will be subject to the terms and conditions and risks delivered in such documents. Any securities offered are offered through Caplight Markets LLC, member FINRA/SIPC.