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True Footage

True Footage

Private
Austin, TexasReal Estate & PropTechhttps://www.truefootage.tech/

Last Round

Series C

Apr 7, 2026

Total Funding Raised

$185.37M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

True Footage is a real estate technology and appraisal services company that provides a tech-enabled platform for residential property valuations, leveraging AI and proprietary software to streamline the appraisal process for lenders and appraisers.

Sector

Real Estate & PropTech

Verticals

Property Valuation, PropTech Services, Lending & Credit, Workflow Automation, Real Estate Marketplaces

Business Model

B2B

Customer Profile

Subscription SaaS, Services & Consulting, Usage-Based SaaS

AI Layer

Application

Keywords

property valuationappraisal management companyAMCreal estate appraisalautomated valuation modelAVMproptechmortgage technologyworkflow automationappraisal softwarehome valuationreal estate lead generationAI appraisaldigital appraisalinstant home value

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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True Footage Comps

Public and private peers based on sector, stage, and business model.

True Footage comps — public and private peers by sector, stage, and business model
CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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True Footage Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series CApr 7, 2026
Series A ExtensionMar 23, 2023
Series A ExtensionJul 29, 2022
DebtDec 3, 2021
Series ADec 3, 2021
Series A
Oct 15, 2021

Key People

Founding team and executive leadership

John Liss

Chief Executive Officer

Executive Team

True Footage Investors

Notable investors and investment history

True Footage investors
InvestorRounds
Four Acres CapitalSeries A
Pags GroupSeries C
Story VenturesSeries C, Series A
Supernode VenturesSeed, Series A
Cashmere FundSeries C, Series A, Series A Extension
Socium VenturesSeries C
Mockingbird Capital PartnersSeries C

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 7, 2026

    $40M round raised

  • Oct 1, 2025

    Now operates Kelley Blue Book Homes, a home valuation brand.

True Footage Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
Mock Valuation
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True Footage Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about True Footage's valuation, stock price, and market status.

Firmographic Details

HeadquartersAustin, Texas
Employee Range150
Year Founded2021
Last FundingApr 7, 2026

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