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True Footage

True Footage

Private
Austin, TexasReal Estate & PropTechhttps://www.truefootage.tech/

Last Round

Series C

Apr 7, 2026

Total Funding Raised

$212.37M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

True Footage is a real estate technology company that provides a tech-enabled platform for residential property valuations, leveraging AI and proprietary software to streamline the appraisal process for lenders and appraisers.

Sector

Real Estate & PropTech

Verticals

Property Valuation, Lending & Credit, Workflow Automation

Business Model

B2B

Customer Profile

Services & Consulting, Subscription SaaS

AI Layer

Application

Keywords

real estate appraisalproperty valuationappraisal managementAMCproptechmortgage technologyreal estate softwareautomated valuation modelAVMworkflow automationlead generationappraisal softwarereal estate dataappraiser toolsvaluation platform

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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True Footage Comparables

Compare True Footage with similar companies based on industry and business-model similarity.

True Footage comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Reggora
87%
HouseCanary
82%
Clear Capital
79%

True Footage Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series CApr 7, 2026
Series BOct 28, 2023
Series A ExtensionMar 23, 2023
Series A ExtensionJul 29, 2022
Series ADec 3, 2021
Debt
Dec 3, 2021

Key People

Founding team and executive leadership

John Liss

Chief Executive Officer

Executive Team

True Footage Investors

Notable investors and investment history

True Footage investors
InvestorRounds
Four Acres CapitalSeries A
Pags GroupSeries C
Story VenturesSeries C, Series A
Mockingbird Capital PartnersSeries C
Supernode VenturesSeed, Series A
Cashmere FundSeries C, Series A, Series A Extension
Socium VenturesSeries C

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 7, 2026

    $40M round raised

  • Oct 1, 2025

    Now operates Kelley Blue Book Homes, a home valuation brand.

True Footage Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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True Footage Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about True Footage's valuation, stock price, and market status.

Firmographic Details

HeadquartersAustin, Texas
Employee Range151
Year Founded2021
Last FundingApr 7, 2026

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