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TrueLook

TrueLook

Private
Winston-Salem, North CarolinaFrontier & Industrial Techhttps://www.truelook.com/

Company Overview

TrueLook is a construction technology company that provides construction camera systems and jobsite visibility solutions, including live streaming, time-lapse recording, and AI-powered security monitoring.

Sector

Frontier & Industrial Tech

Verticals

Construction Tech, Computer Vision, Project Management, Live Streaming, IoT Hardware

Business Model

B2B

Customer Profile

Hardware + Subscription, Subscription SaaS

AI Layer

Application

Keywords

construction camerasjobsite monitoringtime-lapse recordingconstruction techjobsite securitycontechproject management softwareremote site visibilitycomputer visionIoT hardwareAI surveillanceconstruction site securitySaaS platformlive-streaming videojobsite safety

Historical Pricing

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Caplight Momentum Score

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TrueLook Comparables

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TrueLook comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Sensera Systems
94%
EarthCam
93%
iBEAM Systems
92%

TrueLook Funding Rounds

Historical fundraising activity

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Key People

Founding team and executive leadership

Roger Yarrow

Chief Executive Officer

Executive Team

Micki Morgan

CFO

Executive Team

Brian Bradsher

Chief Operating Officer

Executive Team

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 2, 2025

    Monthly visitors grew 61% MoM, reaching 43.5K.

TrueLook Filings

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TrueLook filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about TrueLook's valuation, stock price, and market status.

Is TrueLook a public or private company?

TrueLook is a private company.

What is the current stock price of TrueLook?

TrueLook is a private company with no public stock price. No recent secondary market data is available.

How much is TrueLook worth (valuation)?

Valuation information for TrueLook is not publicly available.

Can I buy TrueLook stock?

TrueLook shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was TrueLook's last funding round?

Funding round information for TrueLook is not publicly available.

Who are the main investors in TrueLook?

Investor information for TrueLook is not publicly disclosed.

Will TrueLook IPO soon?

No public IPO plans have been announced for TrueLook.

How can I track TrueLook secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor TrueLook's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersWinston-Salem, North Carolina
Employee Range65
Year Founded1995
Last Funding—

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