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Truly Free

Truly Free

Private
MichiganConsumer & Commercehttps://trulyfreehome.com/

Last Round

Convertible Debt

May 10, 2022

Total Funding Raised

$1M

Momentum

Top 5%

of companies Caplight tracks

Company Overview

Truly Free is a consumer goods company that manufactures and sells non-toxic, plant-based cleaning and laundry products through a subscription-based model.

Sector

Consumer & Commerce

Verticals

D2C Brands, Subscription Commerce, Home & Lifestyle, Circular Economy

Business Model

B2C

Customer Profile

Subscription SaaS, Hardware Sales

AI Layer

Non-AI

Keywords

refillable cleaning productsnon-toxic cleaning productssubscription cleaning serviceplant-based cleaningdirect-to-consumerDTCcleaning product refillscleaning subscription boxsingle-use plastic reductionlaundry subscriptioneco-friendly cleaningzero waste cleaningreusable containersconcentrated cleanerssubscription commerce

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Track how buyer interest and sentiment changes over time.

Truly Free Comparables

Compare Truly Free with similar companies based on industry and business-model similarity.

Truly Free comparables — related companies by embedding similarity
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Blueland
88%
Branch Basics
87%
Earth Breeze
84%

Truly Free Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Convertible DebtMay 10, 2022

Key People

Founding team and executive leadership

Ryan Blair

Mentor to CEO

Executive Team

Stephen J Ezell

CEO

Executive Team

Eric Wistrand

Software Engineer, Chief Technology Officer

Executive Team

Luis Perez

Chief Financial Officer

Executive Team

Truly Free Investors

Notable investors and investment history

Truly Free investors
InvestorRounds
GenCap ManagementConvertible Debt

Market signals

Structured signals derived from secondary market and firmographic data.

  • Aug 20, 2026

    Monthly visitors grew 57% MoM, reaching 758.4K.

  • Jul 25, 2026

    Monthly visitors grew 72% MoM, reaching 482.4K.

Truly Free Filings

Explore SEC and related filing metadata, where available.

Truly Free filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Truly Free's valuation, stock price, and market status.

Is Truly Free a public or private company?

Truly Free is a private company.

What is the current stock price of Truly Free?

Truly Free is a private company, so its shares have no public market price. Caplight tracks Truly Free's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is Truly Free worth (valuation)?

Valuation information for Truly Free is not publicly available.

Can I buy Truly Free stock?

Truly Free shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was Truly Free's last funding round?

Truly Free's most recent funding round was Convertible Debt on May 10, 2022.

Who are the main investors in Truly Free?

Key investors in Truly Free include GenCap Management.

Will Truly Free IPO soon?

No public IPO plans have been announced for Truly Free.

How can I track Truly Free secondary market activity?

Caplight tracks bids, offers, and trades in Truly Free's shares on secondary markets.

Firmographic Details

HeadquartersMichigan
Employee Range87
Year Founded2015
Last FundingMay 10, 2022

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