NEWCaplight raises a $16M Series A, led by BlackRock and Fin Capital →
Skip to main content
Caplight Logo









Goodbuy

Goodbuy

Private
United StatesFinTechhttps://www.trygoodbuy.com/

Last Round

Corporate Funding

Jun 30, 2026

Total Funding Raised

$13.5M

Company Overview

Goodbuy is a retail technology company that operates a white-label marketplace platform connecting credit union members with local small businesses to facilitate conscious shopping and drive community commerce.

Sector

FinTech

Verticals

Digital Banking, E-commerce, Retail Technology

Business Model

B2B2C

Customer Profile

Subscription SaaS, Services & Consulting

AI Layer

Non-AI

Keywords

CUSOcredit union service organizationwhite-label marketplacecommunity commercelocal commerce platformbrowser extensionSMB bankingsmall business marketplacefintech for credit unionsB2B2C platformvertical SaaSlocal shopping toolshop local apployalty program softwarebanking engagement platform

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Unlock Pricing Charts

Sign up to view complete historical pricing and secondary transactions.

Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

View Momentum History

Track how buyer interest and sentiment changes over time.

Goodbuy Comps

Public and private peers based on sector, stage, and business model.

Goodbuy comps — public and private peers by sector, stage, and business model
CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

View Full Comps Set

Access detailed peer comparisons, multiples, and valuation benchmarks.

Goodbuy Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Corporate FundingJun 30, 2026
SeedJun 22, 2023
SeedFeb 27, 2023

Key People

Founding team and executive leadership

Cara Oppenheimer

CEO And Co-Founder

Founding Team

Goodbuy Investors

Notable investors and investment history

Goodbuy investors
InvestorRounds
Capital ElevenSeed
Reseda GroupCorporate Funding
Together Credit UnionCorporate Funding
One Washington FinancialCorporate Funding
StageDotOSeed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 16, 2025

    Received the 2025 Next Big Idea Competition award at the Reimagine Conference.

  • Apr 16, 2025

    Named winner of the 2025 Next Big Idea Competition by NACUSO.

Goodbuy Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation

Goodbuy Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Goodbuy's valuation, stock price, and market status.

Firmographic Details

HeadquartersUnited States
Employee Range13
Year Founded2021
Last FundingJun 30, 2026

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

Requires verified institutional or accredited status.