SURI
PrivateLast Round
Series A
Mar 12, 2024
Total Funding Raised
$12.18M
Momentum
Top 5%
of companies Caplight tracks
Company Overview
SURI is a sustainable personal care company that designs and sells eco-friendly, repairable sonic electric toothbrushes with recyclable, plant-based brush heads.
Sector
Consumer & Commerce
Verticals
D2C Brands, Consumer Electronics, Subscription Commerce, Circular Economy
Business Model
B2C
Customer Profile
Hardware Sales, Hardware + Subscription
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
SURI Comparables
Compare SURI with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Quip | 85% | |
| Spotlight Oral Care | 83% | |
| Ordo | 82% | |
SURI Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series A | Mar 12, 2024 | ||||
| Seed | Oct 31, 2022 |
Key People
Founding team and executive leadership
SURI Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Salica Investments | Series A, Seed, Pre Seed |
| DMG Ventures | Series A |
| V3 Ventures | Series A |
| JamJar Investments | Seed, Series A |
| Hambro Perks Ltd. | Series A, Seed |
| DMGT | Series A |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jun 26, 2026
Grew 17% QoQ, from 96 to 112 employees.
- Jan 1, 2026
Won 'The Grocer Startup of the Year', 'Red Dot Design Award', and 'Marie Claire Sustainability Award'.
SURI Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about SURI's valuation, stock price, and market status.