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Underknown

Underknown

Private
TorontoMedia, Entertainment & Gaminghttps://underknown.com/

Last Round

Early Funding

Nov 19, 2019

Total Funding Raised

$1.88M

Momentum

Top 50%

of companies Caplight tracks

Company Overview

Underknown is a digital media company that produces captivating video series on science and humanities topics for distribution on social media platforms.

Sector

Media, Entertainment & Gaming

Verticals

Content Creation, Digital Publishing, Digital Advertising, AI Training Infrastructure, Creator Economy

Business Model

B2C

Customer Profile

Revenue Share, Data as a Service, Services & Consulting

AI Layer

Infrastructure

Keywords

educational contentshort-form videoedutainmentcontent licensingmulti-channel networkMCNexplainer videoAI training datavideo training datacreator economyfactual videoFAST channelweb seriesscience contentdigital publishing

Historical Pricing

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Caplight Momentum Score

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Underknown Comparables

Compare Underknown with similar companies based on industry and business-model similarity.

Underknown comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Complexly
83%
Kurzgesagt
82%
CMA CGM
78%

Underknown Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Early FundingNov 19, 2019

Key People

Founding team and executive leadership

Steve Hulford

Co-Founder & CEO

Founding Team

Underknown Investors

Notable investors and investment history

Underknown investors
InvestorRounds
Innovation Grade VenturesEarly Funding
The Supporters FundEarly Funding
NorthSpring Capital PartnersEarly Funding
Ontario CreatesEarly Funding

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 1, 2026

    Operates the Popular Science streaming TV channel.

  • May 1, 2025

    Monthly visitors grew 137% MoM, reaching 93.9K.

Underknown Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Underknown Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Underknown's valuation, stock price, and market status.

Firmographic Details

HeadquartersToronto
Employee Range84
Year Founded2016
Last FundingNov 19, 2019

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