Understory
PrivateLast Round
Series A
Sep 8, 2025
Total Funding Raised
$18.6M
Company Overview
Understory is a business software company that provides an all-in-one experience management platform for tour operators, class instructors, and activity providers to manage bookings, payments, and marketing.
Sector
Energy & Sustainability
Verticals
ESG Analytics, Compliance & Risk, Data Governance, Vertical SaaS
Business Model
B2B
Customer Profile
Subscription SaaS, Usage-Based SaaS
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Understory Comparables
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Understory Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series A | Sep 8, 2025 | ||||
| Seed | Feb 9, 2024 | ||||
| Pre Seed | Feb 3, 2023 |
Understory Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| People Ventures | Series A |
| sequel | Series A |
| Firstminute Capital | Series A, Seed |
| Founderment | Pre Seed |
| Smedvig Ventures | Series A |
| SEED Capital | Series A, Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Feb 9, 2024
$4M round led by Firstminute Capital and SEED Capital.
Understory Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Understory's valuation, stock price, and market status.