United Pickleball Association
PrivateLast Round
Growth Equity
Jul 30, 2025
Total Funding Raised
$90M
Company Overview
The United Pickleball Association (UPA) is the holding company for the two premier professional pickleball organizations, the Professional Pickleball Association (PPA) Tour and Major League Pickleball (MLP). Formed in 2024 through the merger of these two entities, the UPA was created to unify the sport, providing a streamlined schedule and a single governing structure for players, fans, and sponsors. The merger was backed by a $75 million investment from private equity firm SC Holdings and other investors. The UPA oversees both the individual, bracket-style PPA Tour and the team-based MLP, which maintain their distinct brands. The organization hosts world-class events for both professional and amateur players and is also expanding internationally.
Sector
Media, Entertainment & Gaming
Verticals
Sports & Fitness, Event Management, Live Streaming, News & Media
Business Model
B2B
Customer Profile
Services & Consulting, Usage-Based SaaS, Subscription SaaS
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
United Pickleball Association Comps
Public and private peers based on sector, stage, and business model.
United Pickleball Association Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Growth Equity | Jul 30, 2025 | ||||
| Growth Equity | Feb 29, 2024 |
United Pickleball Association Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Good Alpha Industries | Growth Equity |
| SC.Holdings | Growth Equity |
| Dundon Capital Partners | Growth Equity |
Market signals
Structured signals derived from secondary market and firmographic data.
- Feb 9, 2026
Powerball becomes title sponsor for the PPA State Championship Series.
United Pickleball Association Filings
SEC and related filings with document metadata.
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|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about United Pickleball Association's valuation, stock price, and market status.
