Skip to main content
Caplight Logo









UpChoose

UpChoose

Private
San Francisco, CaliforniaConsumer & Commercehttps://upchoose.com/

Last Round

Crowdfunding

May 1, 2021

Total Funding Raised

$270,245

Momentum

Top 25%

of companies Caplight tracks

Company Overview

UpChoose is a retail company that provides a subscription service for organic, sustainable baby clothing.

Sector

Consumer & Commerce

Verticals

Circular Economy, D2C Brands, Subscription Commerce, Fashion & Beauty

Business Model

B2C

Customer Profile

Subscription SaaS

AI Layer

Non-AI

Keywords

circular economybaby clothing rentalsubscription boxsustainable baby clothesorganic baby clothingbaby wardrobeD2Cdirect-to-consumerclothing resalebaby gear rentalsubscription commerceslow fashiontextile waste reductionrecommerce

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Unlock Pricing Charts

Sign up to view complete historical pricing and secondary transactions.

Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

View Momentum History

Track how buyer interest and sentiment changes over time.

UpChoose Comparables

Compare UpChoose with similar companies based on industry and business-model similarity.

UpChoose comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Rent a Romper
94%
Bundlee
88%
Conscious Koala
85%

UpChoose Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
CrowdfundingMay 1, 2021
GrantSep 26, 2019

Key People

Founding team and executive leadership

Ali El Idrissi

Founder & CEO

Founding Team

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jun 20, 2026

    Monthly visitors increased 38% MoM.

  • Mar 4, 2026

    Monthly visitors grew 50% MoM, reaching 8.1K.

UpChoose Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation

UpChoose Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about UpChoose's valuation, stock price, and market status.

Firmographic Details

HeadquartersSan Francisco, California
Employee Range2
Year Founded2016
Last FundingMay 1, 2021

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

Requires verified institutional or accredited status.

See something wrong or outdated?