Upside
PrivateLast Round
Series A
Jun 25, 2026
Est. Valuation
$1.5B
Total Funding Raised
$185M
Momentum
Top 10%
of companies Caplight tracks
Company Overview
Upside is a retail technology company that operates a platform offering personalized cashback promotions to consumers for everyday purchases, helping businesses increase their profitability.
Sector
Consumer & Commerce
Verticals
Retail Technology, Marketing, Mobile Commerce, Personalization, Personal Finance
Business Model
B2B
Customer Profile
Revenue Share, Marketplace Commission, Data as a Service
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Upside Comps
Public and private peers based on sector, stage, and business model.
Upside Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series A | Jun 25, 2026 | ||||
| Series D | Apr 26, 2022 | ||||
| Debt | Apr 26, 2022 |
Upside Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Builders VC | Series D |
| Techstars | Series A |
| Triple Impact Capital | Series A |
| 645 Ventures | Series A |
| Flare Capital Partners | Series A |
| General Catalyst | Series D |
| Bessemer Venture Partners | Series D |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jun 25, 2026
$20M round led by Aquiline Capital Partners.
- Apr 27, 2026
Launched a new fuel offer model with QuickChek in New Jersey.
Upside Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Upside's valuation, stock price, and market status.
