Upside
PrivateLast Round
Seed
May 1, 2025
Total Funding Raised
$2.37M
Company Overview
Upside is a business/productivity software company that provides a platform offering revenue attribution and intelligence solutions for B2B companies.
Sector
Consumer & Commerce
Verticals
Retail Technology, Digital Payments, Personal Finance, Mobile Commerce
Business Model
B2B2C
Customer Profile
Marketplace Commission, Revenue Share
AI Layer
Infrastructure
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Upside Comparables
Compare Upside with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Ibotta | 74% | |
| Thesis* | 74% | |
| PDI Technologies | 73% | |
Upside Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Seed | May 1, 2025 | ||||
| Seed | Jul 13, 2021 | ||||
| Accelerator | Sep 1, 2020 |
Upside Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Techstars | Seed, Accelerator |
| Pivotal Ventures | Accelerator |
| Triple Impact Capital | Seed |
| HICO Ventures | Seed |
| Freestyle Ventures | Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Dec 6, 2025
Added Ketch Kloud, Inc. as a customer.
- Oct 6, 2025
Added dscout, Inc. as a customer in the Technology/Market Research sector.
Upside Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Upside's valuation, stock price, and market status.