Upstock
PrivateLast Round
Seed
Feb 7, 2024
Total Funding Raised
$11.9M
Company Overview
Upstock is a software company that provides a digital wholesale ordering and logistics platform for the foodservice, hospitality, and FMCG sectors.
Sector
Enterprise Software
Verticals
Supply Chain, Vertical SaaS, Workflow Automation, Retail Technology, Digital Payments
Business Model
B2B
Customer Profile
Usage-Based SaaS, Freemium
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Upstock Comparables
Compare Upstock with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Ordermentum | 85% | |
| BlueCart | 84% | |
| FoodByUs | 84% | |
Upstock Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Seed | Feb 7, 2024 | ||||
| Seed | Jun 28, 2022 | ||||
| Seed | Sep 15, 2020 |
Key People
Founding team and executive leadership
Upstock Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Icehouse Ventures | Seed |
| NZVC | Seed |
| K1W1 | Seed |
| Awesome Ventures | Seed |
| Possible Ventures | Seed |
| Enterprise Angels | Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jan 24, 2026
Monthly visitors grew 34% MoM, reaching 53.6K.
- Mar 21, 2024
Grew 15% QoQ, from 33 to 38 employees.
Upstock Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Upstock's valuation, stock price, and market status.