Upward
PrivateLast Round
Seed+
Nov 7, 2025
Total Funding Raised
$10.5M
Company Overview
Upward is a fintech company that provides an infrastructure platform for businesses to create, launch, and scale financial products, and also offers credit-building solutions for consumers new to credit.
Sector
FinTech
Verticals
Platform-as-a-Service, Lending & Credit, Digital Payments, Personal Finance, Credit Scoring
Business Model
B2C
Customer Profile
Subscription SaaS, Marketplace Commission, Usage-Based SaaS
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Upward Comps
Public and private peers based on sector, stage, and business model.
| Company | Status | Est. Valuation | Rev Multiple |
|---|---|---|---|
| OpenAI | Private | $86.0B | ~40x |
| Cohere | Private | $5.0B | -- |
| Competitor 1 | Public | $XX.XB | XXx |
| Competitor 2 | Public | $XX.XB | XXx |
Upward Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Seed+ | Nov 7, 2025 | ||||
| Seed | Feb 2, 2023 | ||||
| Pre Seed | Apr 21, 2022 |
Key People
Founding team and executive leadership
Upward Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Service Provider Capital | Seed |
| Techstars | Seed, Seed+ |
| Milwaukee Venture Partners | Seed+ |
| Altari Ventures | Seed+ |
| Avesta Fund | Seed |
| J4.Ventures | Seed |
| Dundee Venture Capital | Seed, Seed+ |
Market signals
Structured signals derived from secondary market and firmographic data.
- Nov 27, 2025
Collaboration to enable Mastercard-branded card program launch.
Upward Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Upward's valuation, stock price, and market status.