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Upwave

Upwave

Private
San Francisco, CaliforniaEnterprise Softwarehttps://www.upwave.com/

Last Round

Series B

Jul 26, 2018

Total Funding Raised

$21.67M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Upwave is a marketing analytics company that provides a brand intelligence platform for planning, measuring, and optimizing brand marketing campaigns.

Sector

Enterprise Software

Verticals

Digital Advertising, Marketing, Business Intelligence, ML Platforms

Business Model

B2B

Customer Profile

Subscription SaaS, Services & Consulting

AI Layer

Application

Keywords

brand measurementbrand liftadvertising analyticscross-channel analyticsCTV measurementincrementality measurementMarTechAdTechcampaign optimizationbrand reachaudience validationcausal inferencepurchase intent

Historical Pricing

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Caplight Momentum Score

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Upwave Comparables

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Upwave comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
DISQO
82%
Quantcast
81%
BERA
77%

Upwave Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series BJul 26, 2018
Series AJul 20, 2015
SeedJun 4, 2013
AcceleratorAug 21, 2012
AcceleratorJun 1, 2012

Key People

Founding team and executive leadership

George London

Chief Technology Officer

Executive Team

Ajey Bhir

Chief Financial Officer

Executive Team

Upwave Investors

Notable investors and investment history

Upwave investors
InvestorRounds
Uncork CapitalSeries B, Seed, Series A
SV AngelAccelerator
PivotNorth CapitalSeries B, Seed, Series A
Conductive VenturesSeries B
IDG VenturesSeries A
Initialized Capital ManagementSeries B
Y CombinatorSeed, Accelerator

Market signals

Structured signals derived from secondary market and firmographic data.

  • Nov 8, 2025

    Company has achieved profitability.

  • Jun 25, 2025

    Won the Generative AI Innovation Award at the AI Breakthrough Awards.

Upwave Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Upwave Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Upwave's valuation, stock price, and market status.

Firmographic Details

HeadquartersSan Francisco, California
Employee Range55
Year Founded2012
Last FundingJul 26, 2018

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