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Vital Plan

Vital Plan

Private
Raleigh, North CarolinaConsumer & Commercehttps://vitalplan.com/

Last Round

VC Round

Mar 31, 2022

Total Funding Raised

$1.43M

Company Overview

Vital Plan is a wellness company that provides physician-formulated herbal supplements, health education, and personalized wellness support.

Sector

Consumer & Commerce

Verticals

D2C Brands, E-commerce, Subscription Commerce, Home & Lifestyle, Sports & Fitness

Business Model

B2C

Customer Profile

Subscription SaaS, Hardware Sales, Services & Consulting

AI Layer

Non-AI

Keywords

herbal supplementsholistic healthwellness supplementscellular healthdirect-to-consumerD2Cwellness programsimmune supportsubscription commercenatural wellnesshealth coachingwellness kitsbiohackingsupplements stackfunctional medicine

Historical Pricing

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Caplight Momentum Score

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Vital Plan Comparables

Compare Vital Plan with similar companies based on industry and business-model similarity.

Vital Plan comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Gaia Herbs
83%
Qualia Life Sciences
80%
Banyan Botanicals
79%

Vital Plan Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
VC RoundMar 31, 2022
SeedAug 1, 2018
AngelMar 26, 2018

Key People

Founding team and executive leadership

Braden Rawls

CEO & Co-Founder

Founding Team

Vital Plan Investors

Notable investors and investment history

Vital Plan investors
InvestorRounds
One Better VenturesVC Round
Carolina Angel NetworkSeed
The Launch PlaceSeed
Fox VenturesSeed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Dec 9, 2025

    Monthly visitors grew 43% MoM, reaching 20.2K.

  • Jan 24, 2025

    Monthly visitors increased 116% MoM, reaching 35.7K.

Vital Plan Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Vital Plan Filings

SEC and related filings with document metadata.

Firmographic Details

HeadquartersRaleigh, North Carolina
Employee Range44
Year Founded2009
Last FundingMar 31, 2022

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