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Vital Plan

Vital Plan

Private
Raleigh, North CarolinaConsumer & Commercehttps://vitalplan.com/

Last Round

VC Round

Mar 31, 2022

Total Funding Raised

$1.43M

Company Overview

Vital Plan is a wellness company that provides physician-formulated herbal supplements, health education, and personalized wellness support.

Sector

Consumer & Commerce

Verticals

D2C Brands, E-commerce, Subscription Commerce, Home & Lifestyle, Sports & Fitness

Business Model

B2C

Customer Profile

Subscription SaaS, Hardware Sales, Services & Consulting

AI Layer

Non-AI

Keywords

herbal supplementsholistic healthwellness supplementscellular healthdirect-to-consumerD2Cwellness programsimmune supportsubscription commercenatural wellnesshealth coachingwellness kitsbiohackingsupplements stackfunctional medicine

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Track how buyer interest and sentiment changes over time.

Vital Plan Comparables

Compare Vital Plan with similar companies based on industry and business-model similarity.

Vital Plan comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Gaia Herbs
83%
Qualia Life Sciences
80%
Banyan Botanicals
79%

Vital Plan Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
VC RoundMar 31, 2022
SeedAug 1, 2018
AngelMar 26, 2018

Key People

Founding team and executive leadership

Braden Rawls

CEO & Co-Founder

Founding Team

Vital Plan Investors

Notable investors and investment history

Vital Plan investors
InvestorRounds
One Better VenturesVC Round
Carolina Angel NetworkSeed
The Launch PlaceSeed
Fox VenturesSeed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Dec 9, 2025

    Monthly visitors grew 43% MoM, reaching 20.2K.

  • Jan 24, 2025

    Monthly visitors increased 116% MoM, reaching 35.7K.

Vital Plan Filings

Explore SEC and related filing metadata, where available.

Vital Plan filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Vital Plan's valuation, stock price, and market status.

Is Vital Plan a public or private company?

Vital Plan is a private company.

What is the current stock price of Vital Plan?

Vital Plan is a private company, so its shares have no public market price. Caplight tracks Vital Plan's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is Vital Plan worth (valuation)?

Valuation information for Vital Plan is not publicly available.

Can I buy Vital Plan stock?

Vital Plan shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was Vital Plan's last funding round?

Vital Plan's most recent funding round was VC Round on March 31, 2022.

Who are the main investors in Vital Plan?

Key investors in Vital Plan include One Better Ventures, Carolina Angel Network, The Launch Place, Fox Ventures.

Will Vital Plan IPO soon?

No public IPO plans have been announced for Vital Plan.

How can I track Vital Plan secondary market activity?

Caplight tracks bids, offers, and trades in Vital Plan's shares on secondary markets.

Firmographic Details

HeadquartersRaleigh, North Carolina
Employee Range44
Year Founded2009
Last FundingMar 31, 2022

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