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VIVA Finance

VIVA Finance

Private
Atlanta, GeorgiaFinTechhttps://www.viva-finance.com/

Last Round

VC Round

Jul 16, 2025

Total Funding Raised

$8.5M

Company Overview

VIVA Finance is a consumer finance company that provides a mobile-first lending platform offering personal loans underwritten primarily based on employment information rather than credit history.

Sector

FinTech

Verticals

Lending & Credit, Personal Finance, InsurTech, HR

Business Model

B2B2C

Customer Profile

Payment Processing Fee, Services & Consulting

AI Layer

Application

Keywords

employment-based lendingpayroll-linked lendingsalary-linked loansembedded lendingfinancial wellnessembedded loan protectionemployee benefitsearned wage accessEWAalternative creditinclusive financepayday loan alternativeB2B2C lendingpayroll deductioninsurtech

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VIVA Finance Comparables

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VIVA Finance comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
BMG Money, Inc.
91%
Kashable
87%
FinFit
80%

VIVA Finance Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
VC RoundJul 16, 2025
VC RoundJul 16, 2024
Series AAug 31, 2021
SeedOct 8, 2020

Key People

Founding team and executive leadership

Jack Markwalter

Co-Founder Chief Executive Officer

Founding Team

VIVA Finance Investors

Notable investors and investment history

VIVA Finance investors
InvestorRounds
Community Investment ManagementVC Round
AcumenSeries A, Seed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Sep 23, 2025

    Announced a partnership with the Paychex Charitable Foundation.

  • Jul 16, 2025

    $15M round led by Community Investment Management.

VIVA Finance Filings

SEC and related filings with document metadata.

Data table
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VIVA Finance Filings

SEC and related filings with document metadata.

Frequently Asked Questions

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Firmographic Details

HeadquartersAtlanta, Georgia
Employee Range55
Year Founded2019
Last FundingJul 16, 2025

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