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Vivid Garden Inc.

Vivid Garden Inc.

Private
TokyoConsumer & Commercehttps://vivid-garden.co.jp/

Last Round

Series C

Extension

Jan 25, 2023

Est. Valuation

$79.25M

Total Funding Raised

$22.88M

Company Overview

Vivid Garden Inc. is a Japanese technology company founded in 2016 that aims to solve challenges within the country's primary industries. The company operates "Tabechoku," a leading online direct-to-consumer marketplace that connects food and floral producers directly with individual consumers and restaurants. This platform allows producers, who often receive a small fraction of the retail price through traditional distribution, to sell their products directly, fostering a closer relationship with consumers. In addition to its main marketplace, Vivid Garden has expanded its services to include a corporate benefits program ("Tabechoku for Business"), a service for hometown tax donations ("Tabechoku Furusato Nozei"), and a frozen food brand ("Vivid TABLE"). The company is venture-backed, having raised significant funding in multiple rounds to support its growth.

Sector

Consumer & Commerce

Verticals

E-commerce, Supply Chain, Subscription Commerce, Retail Technology

Business Model

B2C

Customer Profile

Marketplace Commission, Subscription SaaS, Services & Consulting

AI Layer

Non-AI

Keywords

food marketplaceproducer-to-consumerfarm-to-tabledirect-to-consumer platformfood e-commerceagricultural marketplacedirect sourcing platformrestaurant sourcingfood subscription boxonline grocerynet supermarketagricultural supply chainFurusato Nozeihometown tax donationcorporate food services

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Vivid Garden Inc. Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series C ExtensionJan 25, 2023
Series CJun 14, 2022
Series BAug 4, 2020
Series AOct 2, 2019
SeedFeb 7, 2018

Vivid Garden Inc. Investors

Notable investors and investment history

Vivid Garden Inc. investors
InvestorRounds
JAFCO Group Co., Ltd.Series C, Series B
CARTA VENTURESSeries A, Series B
iSGS Investment WorksSeries A
Mizuho CapitalSeries C
アグリビジネス投資育成株式会社Series A
Iyogin Capital Company LimitedSeries C
Higin CapitalSeries C Extension

Vivid Garden Inc. Filings

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Data table
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Vivid Garden Inc. Filings

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Firmographic Details

HeadquartersTokyo
Employee Range2
Year Founded2016
Last FundingJan 25, 2023

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