Voyado

Private

StockholmConsumer & Commercehttps://voyado.com/

Last Round

Private Equity

Jun 17, 2025

Est. Valuation

$366.5M

Total Funding Raised

$6.74M

Momentum

Top 10%

of companies Caplight tracks

Company Overview

Voyado is a SaaS company that provides a customer experience platform for the retail and e-commerce sectors.

Sector

Consumer & Commerce

Verticals

Retail Technology, Marketing, Customer Experience, E-commerce, Personalization

Business Model

B2B

Customer Profile

Subscription SaaS, Usage-Based SaaS

AI Layer

Application

Keywords

CDPcustomer data platformmarketing automationloyalty program managementretail techomnichannel retailretail CRMe-commerce personalizationsite searchproduct discoverymartechcustomer lifecycle managementpredictive churn scoringB2B SaaSusage-based billing

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Voyado Comps

Public and private peers based on sector, stage, and business model.

Voyado comps — public and private peers by sector, stage, and business model
Company	Status	Est. Valuation	Rev Multiple
OpenAI	Private	$86.0B	~40x
Cohere	Private	$5.0B	--
Competitor 1	Public	$XX.XB	XXx
Competitor 2	Public	$XX.XB	XXx

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Voyado Funding Rounds

Historical fundraising activity

Data table
Round	Date	Amount Raised	Valuation	Investors	Sources
Private Equity	Jun 17, 2025
Strategic	Dec 18, 2024
Growth Equity	Sep 24, 2024
Growth Equity	May 4, 2021

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Key People

Founding team and executive leadership

Erica Sandelin Ekelund

CFO Executive Vice President Strategy, Group CEO, CFO

Executive Team

Michael Jerlin

Chief Operating Officer

Executive Team

Felix Kruth

Chief Product Officer

Executive Team

Voyado Investors

Notable investors and investment history

Voyado investors
Investor	Rounds
Novax	Growth Equity, Private Equity
Viking Global Investors	Private Equity
H&M Group Ventures	Private Equity, Strategic
Hennes & Mauritz	Strategic
eEquity	Private Equity, Growth Equity
Verdane	Growth Equity, Private Equity

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Market signals

Structured signals derived from secondary market and firmographic data.

Apr 1, 2026
Company now has over 350 employees.
Apr 1, 2026
Serves over 500 retail brands across 100 markets.

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Voyado Filings

SEC and related filings with document metadata.

Data table
Typed	Date	Amount Offered	Amount Sold	Filling	Pages	Download
Mock Valuation	Sign Up to view	Mock Valuation	Sign Up to view	Mock Valuation	Sign Up to view	Mock Valuation
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Voyado Filings

SEC and related filings with document metadata.

Firmographic Details

HeadquartersStockholm

Employee Range385

Year Founded2005

Last FundingJun 17, 2025

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