WafR

WafR

Private
CasablancaConsumer & Commercehttps://www.wafr.co/

Last Round

Seed

Feb 20, 2026

Est. Valuation

$10.12M

Total Funding Raised

$9.23M

Momentum Score

50 /100

Company Overview

WafR is a retail-tech and fintech company that provides a digital platform for loyalty solutions and financial services connecting brands with local merchants and consumers in Morocco.

Sector

Consumer & Commerce

Verticals

Retail Technology, Digital Payments, Marketing, Business Intelligence, Mobile Commerce

Business Model

B2B2C

Customer Profile

Marketplace Commission, Payment Processing Fee, Data as a Service, Freemium

AI Layer

Application

Keywords

retail techfintechFMCG promotion platformmerchant networkinformal retailtrade marketing platformdigital paymentsmerchant appB2B2Cagent bankingretail digitizationretail analyticsloyalty programsairtime saleshanouts

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Caplight Momentum Score

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WafR Comps

Public and private peers based on sector, stage, and business model.

CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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WafR Funding Rounds

Historical fundraising activity

RoundDateAmount RaisedValuationInvestorsSources
SeedFeb 20, 2026
SeedFeb 23, 2023
SeedNov 9, 2022
SeedJun 6, 2022
SeedApr 6, 2022
Pre Seed
Feb 21, 2022

Key People

Founding team and executive leadership

Ayoub Jouhadi

Co-founder & CMO

Founding Team

Reda SELLAK

Co-Founder & CTO

Founding Team

Ismail Bargach

CEO & Co-founder

Founding Team

Market signals

Structured signals derived from secondary market and firmographic data.

  • May 16, 2026

    Grew 53% QoQ, from 17 to 26 employees.

  • Apr 21, 2026

    Monthly visitors increased 80% MoM.

WafR Filings

SEC and related filings with document metadata.

TypedDateAmount OfferedAmount SoldFillingPagesDownload
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WafR Filings

SEC and related filings with document metadata.

Frequently Asked Questions

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Firmographic Details

HeadquartersCasablanca
Employee Range26
Year Founded2021
Last FundingFeb 20, 2026

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