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Wellput

Wellput

Private
Seattle, WashingtonMedia, Entertainment & Gaminghttps://www.wellput.io/

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Wellput is a media and information services company that provides a performance-focused platform for newsletter sponsorships, connecting brands with newsletter publishers through dynamic CPC pricing and full-funnel optimization.

Sector

Media, Entertainment & Gaming

Verticals

Digital Advertising, Marketing, Creator Economy, Digital Publishing

Business Model

B2B

Customer Profile

Marketplace Commission

AI Layer

Application

Keywords

newsletter sponsorshipperformance marketingcost-per-clickCPCad marketplacenewsletter advertisingcustomer acquisitionmedia buyingad techcreator economycampaign analyticsnative advertisingperformance-based pricingpublisher monetizationgrowth marketing

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Wellput Comparables

Compare Wellput with similar companies based on industry and business-model similarity.

Wellput comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Redbrick
78%
Passionfroot
77%
BuySellAds
71%

Wellput Funding Rounds

Historical fundraising activity

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Key People

Founding team and executive leadership

Sam Brown

Co-Founder, CTO

Founding Team

Craig Swerdloff

Chief Executive Officer

Executive Team

Andrew Cooper

Chief Product Officer

Executive Team

Market signals

Structured signals derived from secondary market and firmographic data.

  • May 16, 2026

    Monthly visitors increased 245% MoM, reaching 80.8K.

  • Feb 21, 2025

    Monthly visitors increased 42% MoM, reaching 12.6K.

Wellput Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Wellput Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Wellput's valuation, stock price, and market status.

Firmographic Details

HeadquartersSeattle, Washington
Employee Range6
Year Founded2021
Last Funding

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