Whalar
PrivateLast Round
Strategic
May 16, 2025
Est. Valuation
$400M
Total Funding Raised
$6.5M
Company Overview
Whalar is a global creator and social media marketing agency founded in 2016 by Neil Waller and James Street. The company connects brands with social media creators to develop and amplify marketing content. Whalar is the central entity of Whalar Group, a broader ecosystem of six companies dedicated to the creator economy, which includes a talent management firm (Sixteenth), a venture studio (Moby Ventures), and a gaming studio (Umi Games). The group operates globally with a team of over 300 employees and has received strategic investments from notable figures and companies such as Marc Benioff, Shopify, and Hollywood producer Neal H. Moritz, reaching a valuation of approximately $400 million in May 2025. The company's mission is to empower creators and help brands become more culturally relevant through authentic, creator-led partnerships.
Sector
Media, Entertainment & Gaming
Verticals
Creator Economy, Influencer Marketing, Digital Advertising, Gaming
Business Model
B2B
Customer Profile
Services & Consulting, Marketplace Commission, Subscription SaaS, Revenue Share
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Whalar Comps
Public and private peers based on sector, stage, and business model.
Whalar Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Strategic | May 16, 2025 | ||||
| Debt | Mar 6, 2020 |
Key People
Founding team and executive leadership
Whalar Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Shopify | Strategic |
| Praetura Commercial Finance | Debt |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jan 1, 2026
Plans to open 'The Lighthouse' creative campus in London/EMEA in 2026.
- Jan 1, 2026
UK clients include Diageo, eBay, Nike, Oatly, Skyscanner, Twinings, Uber, and Vodafone.
Whalar Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Whalar's valuation, stock price, and market status.
