Who Gives A Crap

Who Gives A Crap

Private
Melbourne, VictoriaConsumer & Commercehttps://whogivesacrap.org/

Last Round

Series A

Sep 14, 2021

Total Funding Raised

$30.35M

Company Overview

Who Gives A Crap is a profit-for-purpose e-commerce company that manufactures and sells environmentally friendly household paper products. Founded in 2012, the company produces items such as toilet paper, paper towels, and tissues from 100% recycled paper or bamboo fibers, avoiding the use of trees. It operates on a unique business model where it donates 50% of its profits to non-profit partners to help build toilets and improve sanitation in developing countries. The company is a certified B Corporation, recognized for its high standards of social and environmental impact. After being bootstrapped for nine years, it raised $41.5 million in a Series A funding round in 2021 to scale its operations and impact globally.

Sector

Consumer & Commerce

Verticals

D2C Brands, Subscription Commerce, Home & Lifestyle, Sustainable Materials

Business Model

B2C

Customer Profile

Hardware + Subscription, Hardware Sales

AI Layer

Non-AI

Keywords

toilet paper subscriptioneco-friendly toilet papersocial enterprisedirect-to-consumerDTCrecycled toilet paperbamboo toilet papersustainable productsB CorporationB Corpcharitable givingWASH projectssocial impactsubscription commercehousehold paper goodssustainable CPGrecycled paper towelsB2B sales

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Who Gives A Crap Comps

Public and private peers based on sector, stage, and business model.

CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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Who Gives A Crap Funding Rounds

Historical fundraising activity

RoundDateAmount RaisedValuationInvestorsSources
Series ASep 14, 2021
CrowdfundingJul 11, 2012

Key People

Founding team and executive leadership

B Zelinksky

Chief Executive Officer

Executive Team

Simon Griffiths

Co-Founder CEO

Founding Team

Brad Crump

Interim Chief Financial Officer

Executive Team

Damien Gray

Interim Chief Financial Officer

Executive Team

Who Gives A Crap Investors

Notable investors and investment history

InvestorRounds
Grok VenturesSeries A
Giant Leap FundSeries A
VerlinvestSeries A
The CraftorySeries A
AirTreeSeries A
JamJar InvestmentsSeries A
Athletic VenturesSeries A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 28, 2026

    Added Glamp Gourmet, a hospitality/retail startup, as a customer.

  • Mar 10, 2026

    Achieved a score of 125.5 as a certified B Corp.

Who Gives A Crap Filings

SEC and related filings with document metadata.

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Who Gives A Crap Filings

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Frequently Asked Questions

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Firmographic Details

HeadquartersMelbourne, Victoria
Employee Range294
Year Founded2012
Last FundingSep 14, 2021

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