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Willed

Willed

Private
ElsternwickConsumer & Commercehttps://www.willed.com.au/

Last Round

Strategic

Sep 16, 2024

Total Funding Raised

$6.22M

Company Overview

Willed is an Australian end-of-life planning company that provides online services for will creation, power of attorney, probate, and funeral arrangements.

Sector

Consumer & Commerce

Verticals

Legal Tech, D2C Brands, Personal Finance, Document Management

Business Model

B2C

Customer Profile

Services & Consulting, Subscription SaaS

AI Layer

Non-AI

Keywords

online willestate planningpower of attorneyprobate serviceslegal techfuneral planningdigital estatewill kitlegal document creationdirect-to-consumerD2Clegacy givingonline lawyer

Historical Pricing

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Caplight Momentum Score

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Willed Comparables

Compare Willed with similar companies based on industry and business-model similarity.

Willed comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Safewill
93%
Your Wills Pty Ltd
92%
ezyWill
87%

Willed Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
StrategicSep 16, 2024
Series AJun 14, 2022

Key People

Founding team and executive leadership

Aaron Zelman

Joint CEO & Co-Founder

Founding Team

Tim Glasson

CTO

Executive Team

Willed Investors

Notable investors and investment history

Willed investors
InvestorRounds
Thorney InvestmentsSeries A
Ellerston CapitalSeries A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jun 14, 2022

    Raised $4.1M from Ellerston Capital and Thorney Investments.

Willed Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Willed Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Willed's valuation, stock price, and market status.

Firmographic Details

HeadquartersElsternwick
Employee Range22
Year Founded2020
Last FundingSep 16, 2024

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