Willful
PrivateLast Round
VC Round
Oct 1, 2023
Est. Valuation
$6M
Total Funding Raised
$2.51M
Momentum
Top 10%
of companies Caplight tracks
Company Overview
Willful is a Canadian online estate planning platform that enables users to create legally-binding wills and power of attorney documents.
Sector
FinTech
Verticals
Legal Tech, Personal Finance, Wealth Management
Business Model
B2C
Customer Profile
Usage-Based SaaS, Subscription SaaS
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Willful Comps
Public and private peers based on sector, stage, and business model.
| Company | Status | Est. Valuation | Rev Multiple |
|---|---|---|---|
| OpenAI | Private | $86.0B | ~40x |
| Cohere | Private | $5.0B | -- |
| Competitor 1 | Public | $XX.XB | XXx |
| Competitor 2 | Public | $XX.XB | XXx |
Willful Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| VC Round | Oct 1, 2023 | ||||
| Seed | Dec 2, 2021 | ||||
| Seed | Jun 1, 2020 | ||||
| Accelerator | May 17, 2019 |
Key People
Founding team and executive leadership
Willful Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Conconi Growth Partners | Seed |
| JANT Ventures | Seed |
| FounderFuel | Accelerator |
| Real Ventures | Seed, Accelerator |
| Baycrest Hospital | VC Round |
| York Angels | Seed |
| Tactico | Seed, VC Round |
Market signals
Structured signals derived from secondary market and firmographic data.
- Mar 1, 2026
Partnerships announced with Scotiabank and CIBC.
- Mar 1, 2026
Helped over 350,000 Canadian families since 2017.
Willful Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Willful's valuation, stock price, and market status.