NEWCaplight raises a $16M Series A, led by BlackRock and Fin Capital →
Skip to main content
Caplight Logo









SOS

SOS

Private
Boston, MassachusettsConsumer & Commercehttps://www.worldofsos.com/

Last Round

VC Round

Jun 22, 2023

Total Funding Raised

$8.52M

Momentum

Top 50%

of companies Caplight tracks

Company Overview

SOS is a wellness and advertising technology company that operates a network of smart vending machines providing personal care essentials and interactive brand experiences.

Sector

Consumer & Commerce

Verticals

Retail Technology, Digital Advertising, IoT Hardware

Business Model

B2B2C

Customer Profile

Data as a Service, Usage-Based SaaS, Services & Consulting

AI Layer

Non-AI

Keywords

smart vending machinedigital out-of-homeDOOHretail mediaIoT hardwareprogrammatic advertisingpDOOHvending kiosksmart retailpublic space advertisingbrand activationconsumer insightsvending machine networkretail tech

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Unlock Pricing Charts

Sign up to view complete historical pricing and secondary transactions.

Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

View Momentum History

Track how buyer interest and sentiment changes over time.

SOS Comps

Public and private peers based on sector, stage, and business model.

SOS comps — public and private peers by sector, stage, and business model
CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

View Full Comps Set

Access detailed peer comparisons, multiples, and valuation benchmarks.

SOS Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
VC RoundJun 22, 2023
DebtJun 22, 2023
SeedNov 15, 2021
AcceleratorJan 22, 2020

SOS Investors

Notable investors and investment history

SOS investors
InvestorRounds
TechstarsSeed, Accelerator
Urban Us CapitalDebt, VC Round
Wasserman VenturesDebt, VC Round
For Later LLCSeed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 15, 2026

    Monthly visitors increased 951% MoM, from 164 to 1.7K.

SOS Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation

SOS Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about SOS's valuation, stock price, and market status.

Firmographic Details

HeadquartersBoston, Massachusetts
Employee Range169
Year Founded2020
Last FundingJun 22, 2023

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

Requires verified institutional or accredited status.