Aggregate Media

Aggregate Media is a venture capital firm founded in 2002 that specializes in "media for equity" investments. The firm provides media space as growth capital to small and medium-sized companies in Sweden, Norway, and Finland. In exchange for equity, portfolio companies receive a significantly increased marketing budget and tailored media advice. The investments are made from funds jointly owned by 12 of Sweden's major media companies, offering advertising space across TV, radio, magazines, print, and digital channels. Since its inception, Aggregate Media has completed over 250 transactions, focusing on sectors like e-commerce, digital services, and B2B companies.