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Character Capital

Character Capital

Milwaukee, Wisconsincharacter.vc

Overview

Character Capital is a seed-stage venture capital firm founded in 2021 by John Zeratsky, Jake Knapp, and Eli Blee-Goldman, known for their work on the 'Design Sprint' methodology at Google Ventures. The firm invests in early-stage startups, particularly those led by technical founders using AI to address complex problems in sectors like enterprise, industry, healthcare, and life sciences. Beyond capital, Character actively engages with its portfolio companies through proprietary sprint methodologies to help them achieve product-market fit.

Portfolio Companies

29

Investments

Character Capital investments
CompanyDateStageLead
Amari AIFeb 2026SeedCo-investor
BindwellNov 2025SeedCo-investor
Great QuestionNov 2025Series ACo-investor
IntermezzoNov 2025SeedCo-investor
Weave BioOct 2025Series ACo-investor

Sector & Stage Mix

Industry, funding stage, and valuation band breakdowns.

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SeedSeries ASeries BGrowth

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Investment Activity

Yearly cadence, pace, and funding raised over time.

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2021
2022
2023
2024
2025
2026

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FAQ

Firmographic Details

HeadquartersMilwaukee, Wisconsin
Year FoundedN/A

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