Circana
Chicago, Illinoiscircana.com
Overview
Circana is a market research and technology company that provides data, analytics, and advisory services. It was formed in 2023 through the merger of Information Resources, Inc. (IRI) and The NPD Group. The company serves a wide range of industries, including consumer packaged goods, retail, beauty, technology, and foodservice, by tracking consumer behavior and market trends. The provided investment in Stylitics was made by a predecessor company, The NPD Group, prior to the merger.
Portfolio Companies
3
Website
circana.comInvestments
| Company | Date | Stage | Lead |
|---|---|---|---|
| CivicScience | Aug 2021 | Seed | Co-investor |
| Revuze | Aug 2016 | Seed | Lead |
| Stylitics | Apr 2015 | Series A | Co-investor |
| CivicScience | Mar 2011 | Seed | Co-investor |
Sector & Stage Mix
Industry, funding stage, and valuation band breakdowns.
