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Hiro Capital

Hiro Capital

London, Englandhiro.capital

Overview

Hiro Capital is a venture capital firm based in London and Luxembourg that invests globally in the games, IP, spatial computing, and metaverse technology sectors. The firm focuses on Seed, Series A, and Series B stage investments in the UK, Europe, and North America. Its investment thesis is centered on the belief that video games, creator platforms, and digital sports will be a central pillar of entertainment and social life. The firm was founded by Luke Alvarez, Sir Ian Livingstone, and Cherry Freeman.

Portfolio Companies

31

Investments

Hiro Capital investments
CompanyDateStageLead
Advanced Machine Intelligence LabsMar 2026SeedLead
Ami.AIMar 2026SeedLead
GAIM.FUNOct 2025SeedCo-investor
Loric GamesSep 2025Early FundingLead
The Chinese RoomJul 2025Buyout/LBOCo-investor

Key People

Cherry Freeman

Founder & General Partner

Luke Alvarez

Founder, Managing General Partner

Samuel Costello

Investor Director

Sector & Stage Mix

Industry, funding stage, and valuation band breakdowns.

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SeedSeries ASeries BGrowth

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Investment Activity

Yearly cadence, pace, and funding raised over time.

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2021
2022
2023
2024
2025
2026

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FAQ

Firmographic Details

HeadquartersLondon, England
Year FoundedN/A

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