ITV AdVentures Invest
London, Englanditvmedia.co.uk
Overview
ITV AdVentures Invest is the corporate venture capital arm and Media for Equity programme of ITV plc, the UK's largest commercial broadcaster. Launched in 2021, the fund invests in early-stage, high-growth, digital and direct-to-consumer businesses by providing advertising inventory across ITV's television channels and streaming service (ITVX) in exchange for minority equity stakes. The firm aims to help consumer-facing startups build scale and brand awareness through TV advertising.
Portfolio Companies
9
Website
itvmedia.co.ukInvestments
| Company | Date | Stage | Lead |
|---|---|---|---|
| The Body Coach | Dec 2025 | Strategic | Lead |
| Tryp.com | Jan 2025 | VC Round | Co-investor |
| THIS | Sep 2023 | Corporate Funding | Lead |
| PitPat | May 2023 | Corporate Funding | Lead |
| Resi | Mar 2023 | Strategic | Lead |
Sector & Stage Mix
Industry, funding stage, and valuation band breakdowns.
