The Lab Capital Advisors

The Lab Capital Advisors is an investment firm and incubator founded in 2021. It describes itself as being positioned at the intersection of management consulting, private equity, venture capital, and incubators. The firm invests in nascent consumer-focused brands with the potential to become category leaders, targeting companies that will build unique brand equity and have strong management teams. Their portfolio includes investments in the food, beverage, and consumer goods sectors, such as SipMARGS, immi, Olipop, and Skinny-Dipped.