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SLS Journey

SLS Journey

Seal Beach, Californiamadaluxegroup.com

Overview

SLS Journey is the investment arm of MadaLuxe Group, North America's leading distributor of luxury fashion. Launched in September 2020, the division focuses on investing in high-potential emerging companies at the intersection of wellness, beauty, fashion, and technology. It is led by MadaLuxe Group co-founder Sandy Sholl. Its initial investment was as the lead seed investor in PSYKHE, an AI-powered e-commerce personalization platform.

Portfolio Companies

2

Investments

SLS Journey investments
CompanyDateStageLead
ReflauntFeb 2021SeedLead
PSYKHE AISep 2020SeedLead

Key People

Sandy Sholl

Founder & Managing Partner

Sector & Stage Mix

Industry, funding stage, and valuation band breakdowns.

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SeedSeries ASeries BGrowth

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Investment Activity

Yearly cadence, pace, and funding raised over time.

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2021
2022
2023
2024
2025
2026

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FAQ

Firmographic Details

HeadquartersSeal Beach, California
Year FoundedN/A

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