4Equity

4Equity is a venture capital firm founded in 2022 and based in Sao Paulo, Brazil. It launched the first independent 'Media for Equity' investment fund in Latin America in 2023. The firm operates a Participations Investment Fund (FIP) with an authorized capital of R$500 million, allowing it to provide startups with advertising space in exchange for equity. 4Equity's investment thesis focuses on post-Series A, B2C or D2C startups in Brazil, helping them to accelerate growth and build brand awareness without draining cash reserves. The firm's portfolio includes companies like BrandLovrs, QuintoAndar, and Daki.