Mercato Partners
Cottonwood Heights, Utahmercatopartners.com
Overview
Mercato Partners is a multi-practice investment firm that provides funding, guidance, and support for rapidly expanding technology, branded consumer, and food and beverage companies, with a focus on overlooked and underserved markets.
Investments
| Company | Date | Stage | Lead |
|---|---|---|---|
| Ownwell | Feb 2026 | Series B | Lead |
| Wellth | Aug 2025 | Series C | Lead |
| Atomic FI, Inc. | Apr 2025 | Strategic | Co-investor |
| Wellth | Mar 2025 | Series C | Lead |
| Videra Health | May 2024 | Seed | Co-investor |
Key People
Ken Krull
Operating Partner
Mei Headley
Principal
Benjamin Lopez
Growth Investor
Casey Nixon
Investor
John Richards
Investor
Ryan Sanders
Growth Investor
Austin Lignell
Venture Capital Intern
Sector & Stage Mix
Industry, funding stage, and valuation band breakdowns.
