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Mercato Partners

Mercato Partners

Cottonwood Heights, Utahmercatopartners.com

Overview

Mercato Partners is a multi-practice investment firm that provides funding, guidance and support for rapidly expanding technology, branded consumer, and food and beverage companies. They focus on overlooked and underserved markets.

Year Founded

2007

AUM

$1.6B

Portfolio Companies

33

Investments

CompanyDateStageLead
OwnwellFeb 2026Series BLead
WellthAug 2025Series CLead
AtomicApr 2025StrategicCo-investor
WellthMar 2025Series CLead
Videra HealthMay 2024SeedCo-investor
View all investments

Key People

Ken Krull

Operating Partner

Mei Headley

Principal

Benjamin Lopez

Growth Investor

John Richards

Investor

Ryan Sanders

Growth Investor

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Sector & Stage Mix

Industry, funding stage, and valuation band breakdowns.

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SeedSeries ASeries BGrowth

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Investment Activity

Yearly cadence, pace, and funding raised over time.

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2021
2022
2023
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2026

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FAQ

Firmographic Details

HeadquartersCottonwood Heights, Utah
Year Founded2007
AUM$1.6B

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