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Mercato Partners

Mercato Partners

Cottonwood Heights, Utahmercatopartners.com

Overview

Mercato Partners is a multi-practice investment firm that provides funding, guidance, and support for rapidly expanding technology, branded consumer, and food and beverage companies, with a focus on overlooked and underserved markets.

Year Founded

2007

AUM

$1.6B

Portfolio Companies

31

Investments

Mercato Partners investments
CompanyDateStageLead
OwnwellFeb 2026Series BLead
WellthAug 2025Series CLead
Atomic FI, Inc.Apr 2025StrategicCo-investor
WellthMar 2025Series CLead
Videra HealthMay 2024SeedCo-investor
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Key People

Ken Krull

Operating Partner

Josh Christensen

Director, Artificial Intelligence, Director, Growth Equity

Mei Headley

Principal

Benjamin Lopez

Growth Investor

Casey Nixon

Investor

John Richards

Investor

Ryan Sanders

Growth Investor

Austin Lignell

Venture Capital Intern

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Sector & Stage Mix

Industry, funding stage, and valuation band breakdowns.

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SeedSeries ASeries BGrowth

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Investment Activity

Yearly cadence, pace, and funding raised over time.

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2021
2022
2023
2024
2025
2026

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FAQ

Firmographic Details

HeadquartersCottonwood Heights, Utah
Year Founded2007
AUM$1.6B

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