Path Ahead Ventures

Path Ahead Ventures is the corporate venture capital arm of REI Co-op, launched in 2021 with a $30 million fund. It focuses on supporting early-stage companies in the outdoor, fitness, health and wellness, and sustainability markets. The fund is dedicated to investing in startups in the United States and Canada that are owned and led by founders of color, including those who identify as Black, Indigenous, Latina/o/x, and Asian American or Pacific Islander. In addition to direct equity investments, the initiative also provides grants and runs accelerator programs named 'Embark' and 'Navigate' to support founders at various stages.